08/27/2026
Common Threads Farm is now Project Beetroot!
Earlier this year, we shared that we were preparing for a new name—one that better reflects who we are today and the future we’re growing toward.
While our name is changing, what we do and why we do it are not. Our mission, programs, people, and commitment to helping kids build joyful connections with food and nature remain at the heart of our work.
So, why Project Beetroot?
Project reflects the work we do together: hands-on, collaborative, creative, and always evolving. It’s about bringing people together to build something meaningful, with room for new ideas and possibilities.
And Beetroot? The beet has been part of our visual story since the beginning. It represents food, growing, gardens, nourishment, and the joy of getting your hands in the dirt. And root speaks to something deeper: connection, belonging, and the strong foundations that help us grow.
After 20 years of growing good eaters, we’re excited to grow into this next chapter with you.
New name. Same roots. Growing forward. 🌱 Learn more at projectbeetroot.org.