07/17/2026
RE: Call to Action- Flood Edition
The floods. Let’s talk about it.
I don’t know if it’s just me or if you all feel the same, but I’m feeling a little unsettled and overwhelmed by the widespread flooding I’ve witnessed over the last few days. I look at the sheer scale of it, and I’m left wondering, “What can I possibly do.”
I remember wondering the same thing during last year's flooding in Kerrville, ”What, if anything can I do?” And then I remember feeling convicted for a long time afterward that we didn’t act.
And here I am again.
I speak to students all the time on various topics like using your gifts, civic duty, service, leadership, and philanthropy, and one of the things I often talk about is that if you have the means and the ability to do something, then why wouldn’t you?
Now here we are, faced with another disaster, and we have the means and we have the ability to do something.
While most of us are probably focused on Kerrville again, there are so many cities affected this time. Uvalde, Comfort, Bourne, Junction, Hondo, Sonora, and more. I look at the sheer scale of the flooding this time, and I’m left wondering what difference is anything we do possibly going to make? It’s hard not to think that it will be just another drop in the bucket.
But this is the space where 12:31 thrives.
Crisis response. Personalized care.
Our goal has never been to serve as many people as possible. Our goal and our mission has always been to make a bigger impact on fewer people. The needs coming out of this will be significant. Some people will need temporary housing, and some will need entirely new homes. Some will need rental cars; some will need new clothing. Some will lose wages, and some will lose their job completely. Some will need help cleaning up, while others will need help starting over.
Their needs will be many, but their needs will be different.
What they don’t need is to have to wait weeks, or sometimes months, as they wade through red tape and approval processes. They need help…yes. But they need more help than being next in line for a 50.00 HEB gift card and a hotel voucher.
They will need someone willing to wade into the water with them, understand their specific situation, and help them begin putting the pieces back together.
That is what we do.
So, here’s where we’re at. We’re going to try to get out ahead of it a little bit and start raising money for the relief efforts. And I’ll be honest, I don’t know which families, or which areas, or which items it’s going to go to yet, but I can tell you this—the water is going to recede long before the need does. So, we’ll just dig in and work with people in the area to find out where, how, and with whom we can make the biggest impact.
Whether that’s having to buy some people new homes, helping families rebuild, or helping to cover expenses while families try to put the pieces back together.
This is where we thrive. This is where you thrive—helping families when they need it the most.
Put “Floods” in the notes when you donate. https://twelvethirtyone-bloom.kindful.com/?campaign=1414183
Let’s do what we do best.
Let’s help.