Pool & Hot Tub Alliance

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Pool & Hot Tub Alliance PHTA is the largest international trade association representing pool, hot tub and spa professionals.

You’ve built the experience. Now share it.Becoming a CPO® Instructor isn’t just a credential—it’s an opportunity to:✔ Gr...
16/06/2026

You’ve built the experience. Now share it.

Becoming a CPO® Instructor isn’t just a credential—it’s an opportunity to:
✔ Grow your professional influence
✔ Create new revenue streams
✔ Help raise industry standards
✔ Mentor the next generation of operators

Applications for Instructor School close July 20.

🔗 Start your journey at phta.org/instructor-school

Energy rules are changing. Is your business ready?Join Ken Gregory of PHTA Strategic Partner Pentair for Your Seat at th...
15/06/2026

Energy rules are changing. Is your business ready?

Join Ken Gregory of PHTA Strategic Partner Pentair for Your Seat at the Table: What New Energy Rules Mean for Pool Motors, Heaters, and Your Business and get up to speed on the regulations shaping the future of our industry.

Topics include:
✔ DOE motor rule updates
✔ Heater regulation changes
✔ California Title 24 requirements
✔ Energy policy impacts on product selection, compliance, inventory planning, and customer recommendations

Whether you’re a builder, service professional, retailer, manufacturer, or distributor, understanding these changes matters.

Register: https://phta-org.zoom.us/webinar/register/WN__a9qFCN4TUybCz3pq_FABw #/registration

15/06/2026

Waterproofing isn’t just a step in the process, it’s the difference between a pool that lasts and one that fails.

In this episode of the Pool Professionals Podcast, Brian sits down with Lance DiBona, president of Roman Builders LLC, to break down what’s really happening behind pool leaks, cracks, and costly repairs—and how to prevent them from the start.

If you want to build smarter, avoid callbacks, and deliver long-lasting results, this episode is a must-listen.

👉 Listen now at phta.org/podcast

PHTA Strategic Partner, Lyon Financial, recently announced the addition of Paul Roughton as Senior Relationship Manager....
10/06/2026

PHTA Strategic Partner, Lyon Financial, recently announced the addition of Paul Roughton as Senior Relationship Manager.

With extensive experience in sales leadership, business development, and consumer lending, Paul will work closely with builder partners and contractors across the pool and spa industry. His addition reflects Lyon Financial’s continued commitment to providing financing solutions and support that help industry professionals grow their businesses and serve their customers.

📖 PHTA.ORG/LYON to learn more.

Join this FREE webinar to get an inside look at the CPO Instructor Assessment School and learn what it takes to succeed....
08/06/2026

Join this FREE webinar to get an inside look at the CPO Instructor Assessment School and learn what it takes to succeed. Grom the skills top candidates demonstrate to the common mistakes that can hold applicants back.

✔ Understand the assessment process
✔ Learn how to prepare effectively
✔ Hear directly from experienced CPO Instructors

⏰ Special Time⏰
4–5 p.m. ET

Register here
🔗 https://phta-org.zoom.us/webinar/register/WN_F8Aalk1TSbu0opxo4NNnAw #/registration

As part of our commitment to sharing industry knowledge and best practices, we're highlighting insights from PHTA Sole...
05/06/2026

As part of our commitment to sharing industry knowledge and best practices, we're highlighting insights from PHTA Solenis on a simple habit that can help pool owners maintain cleaner, clearer water all season long: shocking weekly with Cal Hypo.

Pools are exposed to contaminants every day, from swimmers and sunscreen to pollen and organic debris. A consistent weekly shock routine can help:

✔ Break down chloramines that cause odor and irritation
✔ Remove organic waste and bather load
✔ Restore water clarity and sparkle
✔ Support overall water quality and sanitation

According to Solenis, Calcium Hypochlorite (Cal Hypo) is a powerful option for weekly shocking because it delivers strong sanitation without adding Cyanuric Acid (CYA), helping to avoid overstabilization and maintain chlorine effectiveness.

Looking for practical ways to help customers keep their pools at their best? Learn more from Solenis and their Poolife® team 🔗 https://www.phta.org/pub/F0DF39AC-0823-2340-D7F9-2A419302DF8D

Thank you to Solenis for sharing their expertise with the PHTA community.

04/06/2026

Congratulations to the 5,347 professionals who earned a PHTA certification in May! 👏

Your commitment to education, professionalism, and excellence helps raise the standard across the pool, spa, and hot tub industry.

🏅 5 Certified Pool & Spa Maintenance Specialists (CMS)
🏅 1 Certified Pool & Spa Service Technician (CST)
🏅 1 Certified Hot Tub Technician (CHTT)
🏅 8 Certified Pool & Spa Inspectors (CPI)
🏅 5,332 Certified Pool & Spa Operators (CPO)

Thank you for investing in your knowledge and your profession.

View the full list of newly certified professionals at phta.org/newlycertified

The strength of the Center of Excellence starts with the people behind it.Our Faculty Chairs are more than instructors. ...
01/06/2026

The strength of the Center of Excellence starts with the people behind it.

Our Faculty Chairs are more than instructors. They are industry leaders helping shape the future of pool and spa education. From developing curriculum and recruiting new faculty to providing guidance around the learning pathways and keeping content aligned with the latest trends and standards, their impact is felt across every course.

With experience spanning service, construction, sales, marketing, operations, and leadership, this team ensures the Center of Excellence delivers relevant, real-world training that our industry professionals can rely on.

PHTA is proud to have such an experienced group leading the way and advancing the next generation of professionals.

Thank you to our Faculty Chairs for your leadership and commitment to

Learn more at https://phta.org/COE
Read more about the COE Faculty Chairs 👉 https://www.phta.org/news-research/press-releases/2026-press-releases/pool-hot-tub-alliance-announces-faculty-chairs-for-center-of-excellence/

Final call ⏰ submit TODAY! The deadline for the PHTA Awards of Excellence is June 1.This is your chance to showcase your...
01/06/2026

Final call ⏰ submit TODAY! The deadline for the PHTA Awards of Excellence is June 1.

This is your chance to showcase your best work and earn industry recognition that sets you apart.

Winners will be
✨ Featured in PHTA promotional materials
✨ Highlighted in the October 2026 issue of AQUA Magazine
✨ Honored live at the Awards of Excellence Reception at the Pool Spa Patio colocated with Deck Expo in New Orleans

👉 Submit your projects now: phta.org/aoe

01/06/2026

What if you could monitor—and control—your pool from anywhere?

In this episode, Alvaro Mendoza, Founder & Executive Chairman of Aquafinity, joins Brian Van Bower to discuss how remote monitoring, automation, and real-time data are transforming the way pools are managed.

From tracking water chemistry and equipment performance to identifying issues before they become costly problems, Alvaro shares how technology is bringing commercial-grade solutions into residential pools—and what that means for builders, service pros, and homeowners alike.

If you’re looking to build smarter systems, improve efficiency, and stay ahead of where the industry is going, this is a conversation you don’t want to miss.

🎧 Listen now: phta.org/podcast

Address

VA

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

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+17038380083

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