Pool & Hot Tub Alliance

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Pool & Hot Tub Alliance PHTA is the largest international trade association representing pool, hot tub and spa professionals.

24/08/2026

Think you have what it takes to race an Olympic champion? 🏊‍♂️🥇

Race with Rowdy sponsored by BioLab is coming to the PHTA & GENESIS® MasterMind Summit!

Join 3x Olympic gold medalist and Step Into Swim ambassador Rowdy Gaines for a one-of-a-kind chance to get in the water, go head-to-head with a swimming legend, and support the mission to create more swimmers.

đź“Ť The Oasis Pool at Wigwam Resort
đź“… Thursday, September 17
⏰ 5:15–6:00 PM

Spaces are limited, register today!

Learn more: phta.org/mastermind-summit

More tools. More support. More rewards. The Aiper Dealer Portal gives you everything you need to grow your business. 🔹Ea...
24/08/2026

More tools. More support. More rewards.

The Aiper Dealer Portal gives you everything you need to grow your business.

🔹Earn points on every Aiper purchase
🔹Redeem rewards for display racks and Aiper swag
🔹Access 60% off MSRP on demo units
🔹Find marketing materials and training anytime.
🔹Quick warranty support
🔹Direct access to your Aiper representative.

Sign up today at Dealer.Aiper.com and start getting more from every Aiper purchase.
https://bit.ly/3TMoDVt

Are AI tools recommending your business, or your competitor's?The way customers search for pool and spa professionals is...
24/08/2026

Are AI tools recommending your business, or your competitor's?

The way customers search for pool and spa professionals is changing fast. With Google AI Overviews, ChatGPT, and other AI-powered search tools reshaping how people find local businesses, it's more important than ever to understand how your company shows up online.

Join Philipp Beckermann, President of IMP Digital, for a free webinar exploring what these changes mean for the pool and hot tub industry, and the practical steps you can take to improve your visibility in AI search.

Register today: https://phta-org.zoom.us/webinar/register/WN_UW3q0JIYSD-Ado8CXdhuAw #/registration

21/08/2026

Women of Water (WOW) is a new podcast from the Pool & Hot Tub Alliance celebrating the women who are shaping the pool, spa, and hot tub industry.

Hosted by Sabeena Hickman, PHTA President and CEO, Women of Water goes beyond job titles to uncover the stories behind the careers—the pivotal moments, unexpected opportunities, mentors, risks, setbacks, and successes that shape great leaders.

Through candid conversations with women from every corner of the industry, each episode explores career journeys, lessons learned, leadership, and what it takes to build a meaningful legacy.

Whether you're just beginning your career, leading a growing business, or looking for a fresh perspective and inspiration, Women of Water offers stories and insights to help you grow, connect, and thrive.

Every leader has a story. These are theirs.

Coming in September.

For more information, visit https://www.phta.org/wow

PHTA Members and Center of Excellence (COE) subscribers are invited to join us Tuesday, August 25, for COE Live.COE Live...
20/08/2026

PHTA Members and Center of Excellence (COE) subscribers are invited to join us Tuesday, August 25, for COE Live.

COE Live brings real-time learning opportunities inside the Center of Excellence, giving PHTA Members and COE Subscribers another way to stay current, expand industry knowledge, and earn CEUs.

Log in to your Center of Excellence account and select “COE Live” link in the top menu to access the session!

17/08/2026

What if the key to growing your business isn't selling more, but understanding your customers better?

In the latest episode of the Pool Professionals Podcast, MasterMind Summit keynote speaker Neil Tarallo from Cornell University shares practical strategies for using AI to better understand customer behavior, crafting sales messages that build trust, and measuring the metrics that truly drive business growth.

This conversation is just a preview of the interactive workshops Neil will lead at the 2026 PHTA & GENESIS® MasterMind Summit, where attendees will leave with actionable tools and strategies they can put to work immediately.

🎧 Listen now: phta.org/podcast

Then join Neil in person at the to take your business development, sales, and leadership skills to the next level.

14/08/2026

Congratulations to the 2,554 professionals who earned a PHTA certification in July! đź‘Ź

Your commitment to professional education, safety, and technical excellence helps strengthen the entire pool and hot tub industry.

Whether you earned your Certified Pool & Spa Maintenance Specialist (CMS), Certified Pool & Spa Service Technician (CST), Certified Pool & Spa Inspector (CPI), or Certified Pool & Spa Operator (CPO®) certification, you've demonstrated your dedication to raising the standard of our industry.

See the full list of newly certified professionals at phta.org/newlycertified

Pool cleaning is getting smarter - and Aiper's Cognitive AI is leading the way. Aiper’s latest robotic pool cleaners don...
13/08/2026

Pool cleaning is getting smarter - and Aiper's Cognitive AI is leading the way.

Aiper’s latest robotic pool cleaners don’t just scrub - they see, think, and adapt in real time. With AI-directed cleaning that’s up to 10X faster, they identify more than 20 types of debris, from large leaves to fine sediment, then focus on the areas that need attention most for a faster, more precise clean.

The future of effortless pool care has arrived - giving owners more time to enjoy crystal-clear water and less time spent cleaning it.

Elevate your soak with simple spa care that feels anything but ordinary. PHTA's Strategic Partner Solenis' Leisure Time ...
10/08/2026

Elevate your soak with simple spa care that feels anything but ordinary. PHTA's Strategic Partner Solenis' Leisure Time Aromatherapy Crystals combine terpene-infused epsom salts with soothing aloe and vitamins C & E to help you relax, recover, and recharge.

Want to learn more about how Leisure Time combines total water care and total relaxation? Read their new blog post today! đź“– phta.org/sponsors-solenis

03/08/2026

What do the industry's most successful leaders do differently? They never stop learning.

In Episode 59 of the Pool Professionals Podcast, Brian Van Bower sits down with Jeanne Mendelson, Vice President of Education at PHTA, to discuss the growth of professional education, the importance of investing in yourself and your team, and why events like the continue to bring together some of the brightest minds in the pool, spa, and hot tub industry.

You'll also get an inside look at what to expect at the 2026 MasterMind Summit, including leadership-focused education, business growth strategies, interactive roundtables, networking opportunities, and conversations designed to help you think bigger and lead stronger.

🎧 Listen now at phta.org/podcast
📅 Then join us September 16–18 in Phoenix, Arizona at phta.org/mastermind

Address

VA

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

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+17038380083

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