29/06/2026
Today, we proudly celebrate six outstanding MSMEs that emerged as winners of the FreshValue Innovation Challenge 2026, recognised during the UG Catalyst Summit 2026 as part of the World MSME Day celebrations.
These inspiring entrepreneurs are more than award winners; they are innovators, problem-solvers, and changemakers. Through their businesses, they are improving access to affordable, safe, and nutritious fruits and vegetables while building stronger, more resilient agrifood systems for Uganda. Their passion, resilience, and commitment remind us that MSMEs are at the heart of transforming food systems and creating sustainable livelihoods.
🏆 Theme 1: Business Models that Engage the Private Sector in the European Union: This category recognised MSMEs that are building internationally competitive businesses by leveraging EU technologies and innovations, strengthening export readiness through quality and food safety standards, creating partnerships with European investors and buyers, promoting local value addition, and embracing digital solutions to expand market opportunities.
Congratulations to our winners:
🥇 1st Place: Babi's Naturals Ltd
🥈 2nd Place: Zunie Agri-Consults & Exports Ltd
🥉 3rd Place: EGEEEL – EraWellness Solutions Uganda
🏆 Theme 2: Integrating Youth in the Vegetable and Fruit Value Chains: This category celebrated youth-led and youth-integrated enterprises that are transforming high-value segments of the fruits and vegetables value chain. Through innovation and technology, these businesses are improving access to nutritious foods while creating meaningful employment and entrepreneurship opportunities for young people.
Congratulations to our winners:
🥇 1st Place: Maishasafi Enterprises Ltd
🥈 2nd Place: Abercom U Technologies Limited / Soko Uganda
🥉 3rd Place: Rasho Investments Limited
To every MSME that participated in this year's challenge, thank you. Your ideas, determination, and innovation inspire us all. We are grateful for the opportunity to learn from your work and celebrate your contributions to strengthening Uganda's agrifood systems. Every application represented a bold vision for a healthier, more prosperous future, and we applaud your commitment to driving positive change.
Congratulations once again to all the winners! Your success is a testament to what is possible when innovation meets purpose.