21/09/2026
Farm Radio International in Uganda Co-Creating Content That Changes Conversations 🌱📻
Last week, something powerful happened in Uganda's radio landscape.
Under a partnership between Farm Radio International - Radios Rurales Internationales and HarvestPlus Solutions we brought together an incredible mix of voices for a co-design workshop: gender and nutrition experts, MERL specialists, women and men farmers, a drama scriptwriting expert, and broadcasters from Radio Simba Ffemwe Mweffe (Buganda) and Kamuli Broadcasting Services (Busoga).
The goal? To co-create 8 weeks of mini drama content that will spark real conversations in households across Butambala, Mpigi, Nakaseke, Luwero, Kamuli and Buyende, reaching an estimated 2 million listeners.
The series will center on three biofortified crops changing lives: iron-rich beans, Vitamin A orange maize, and orange-fleshed sweet potatoes (OFSP). But this isn't just about nutrition; it's about shifting the gender norms and household dynamics that often determine who gets a seat at the decision-making table when it comes to production, income, and food choices.
When farmers, broadcasters, and technical experts co-design together, the result isn't just informative; it's authentic, relatable, and rooted in the realities of the communities we serve.
Stay tuned for the mini drama series, coming soon on radio! 🎙️
Canada’s International Development – Global Affairs Canada International Food Policy Research Institute (IFPRI) CGIAR Just Communication Ecaat Stephen Justin Mugwisagye Brenda