11/08/2026
From Community Research to the Making of Unique Experiences: One Road, Many Stories
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Following our productive two-day Community Story Analysis & Tour Integration Session, ZinMai Experiences took the next step in turning community research into meaningful tourism experiences.
Yesterday, we hosted a full-day One Road, Many Stories workshop at Alliance Française Chiang Mai, bringing together the ZinMai Experiences team of Tour Merng Tai, the Thai Responsible Tourism Association - TRTA, Thai tourist guides, and community members from the Charoen Prathet neighbourhood.
Supported by the TUI Care Foundation, the workshop created a space for everyone involved to learn from one another, exchange perspectives, and explore how the diverse histories and lived experiences of Charoen Prathet can be respectfully integrated into our tourism storytelling.
The morning session began with an introduction to ZinMai Experiences, participant introductions, and an interactive icebreaking activity. Our workshop speaker Martin and Community Outreach Team then presented One Road, Many Stories, sharing the findings and stories gathered through our recent community research.
After lunch, the classroom moved on to real sightseeing.
During the afternoon, participants experienced the route together in real time by E-tuk-tuk, visiting key locations along Charoen Prathet Road and discussing how the stories, places, communities, and historical connections can come together as an engaging and authentic tourism experience.
Many thanks to everyone who participated with such enthusiasm, openness, and curiosity. And our appreciation to TUI Care Foundation for supporting this important process of connecting tourism, cultural diversity, and community voices.