another startup story

06/10/2021

Running a business in the Wellness Industry? Here’s a little insight on the top consumer trends in the space. Read the full article in Issue 15 of Magazine. Shout out to .studio for being leaders in the space and setting the best examples. Thanks so much to for giving me the opportunity to write this piece ✍🏼
Photography

06/10/2021

Running a business in the Wellness Industry? Here’s a little insight on the top consumer trends in the space. Read the full article in Issue 15 of Magazine. Shout out to .studio for being leaders in the space and setting the best examples. Thanks so much to for giving me the opportunity to write this piece ✍🏼
Photography

24/08/2021

.studio is a living Plant Enzyme Family Soapery rooted in Traditional Chinese Medicine. The cleansers are “soap-free”, with fermented soapnuts, tea seeds and honey locust forming the basis of all the cleansers. 
The brand taps into the consumer rooted in values around holistic wellness by bringing back the ancient, natural way of cleansing, inspired by its ancestors and adapted to modern living.

23/08/2021

MONDAY.
What are you going to start this week?
What projects are you prioritising?
We tend to always focus on the end goal but don’t strive to become better in our processes in the journey to achieve our goals. For example if you want get your work published or featured, why not focus on becoming a better writer or designer vs figuring out how to get published. What skill or process are you focusing on this week? Let us know in the comments below 💭
Image

19/08/2021

Made of natural and sustainable materials are trainers that use 11 bottles worth of recycled plastic, 64 cubic meters of CO2 captured, and 31.5 litres of water cleaned, completely vegan. I’m sold. They’re launching today in Singapore! 


17/08/2021

Not even going to attempt to record a workout on Tik Tok because fitness is not my forte, but what I do know for sure is that the founders of - a d2c workout shoe brand - have a pretty interesting start-up story. Coming from backgrounds in Product Development with Adidas and HYPEBEAST, the Shorrock brothers have since followed in their father’s footsteps as a footwear developer.

LANE EIGHT is one of the very first vegan sneakers birthed in my home city, Hong Kong! These shoes are made of natural and sustainable materials with 11 bottles worth of recycled plastic, 64 cubic meters of CO2 captured, and 31.5 litres of water cleaned, completely vegan. 

I think we all agree that fitness has become a lot more prevalent in our lives since the pandemic hit. Most days, I find I can usually fit in only a 45 min workout in between meetings, shoots and life obligations and therefore need a shoe that can help me to transition from workout to meetings to grocery shopping and this provides me with that all-day comfort and versatility. They’re available in HK and the US and are launching in Singapore this Thursday! Check it out and get 10% off with free shipping.

Image shot by

04/08/2021

BRAND REVIEW 👩🏻‍💻Any other girls hate wearing bras? I’m all about the bralettes these days, especially if they’re sustainable. So if you’re on the hunt for new comfy wfh lingerie .co is your gal!

04/08/2021

03/08/2021

CONSUMER TREND 3 📈: Influencity.
Influencers are a key part of the wellness market. In the US, Europe and Japan, 10-15% of consumers say they follow social media influencers and that they have already made a purchase based on an influencer’s recommendation.

POTENTIAL STRATEGY FOR STARTUPS 📊: Use influencers to win with your consumers across social channels, partnering with agencies (or other influencers themselves) to identify the people who will be a natural fit with your brand and resonate authentically with your target consumer base. 

Case study 📌:.sg is a local Singaporean Athleisure brand providing matching workout sets catered to an Asian fit and is suitable for all types of activities. Butter have adopted Social commerce, which is what happens when a brand takes the best of e-commerce and combines it with social media. Social commerce is a $89.4 billion market right now. It’s projected to grow to $604.5 billion in the next seven years. E-commerce refers to a shopping experience via a website or dedicated branded app. Social commerce is not e-commerce. Are you thinking about all the possibilities for your customer’s shopping experience?

With global stay at home orders meaning consumers swapped their jeans for leggings and bras to sports bras, the past 12 months acted as a catalyst for an athleisure boom in which strong sales were driven by demand for loungewear and other active lifestyle apparel.

Butter have kindly offered our community 15% off on all products with discount code ‘BUTTER15’.

01/08/2021

Popping into to say Hi to any new followers 👋🏻 I’m Karmen, a visual learner, wannabe chef, part-time model and daytime Investment Manager based in Singapore. I enjoy reading about wellness industry trends, personal development and nutrition in my spare time. 

I like to keep up to date with the modern brands of tomorrow and will do my best to share the latest consumer trends, founder leadership modalities and (to be quite frank) damn useful insight. I like startups, things and ideas that are changing how we live - another startup story is my way of learning where the world is going.
Tips, comments and feedback: [email protected] 💌

29/07/2021

CONSUMER TREND 3 📈:
Natural and clean products get their day in the sun - consumers are keen for clean products across skincare, cosmetics, vitamins, toiletries and sleep enhancers.

POTENTIAL STRATEGY FOR STARTUPS 📊:
Re-evaluate product development and consider how you can create more opportunities to bring more natural/clean products to market. 

CASE STUDY 📌: acquired cruelty-free, clean beauty company for $27 million in cash. Clean beauty is a strategically important segment given consumer sentiment and strong growth rates. W3ll People has a long history of expertise and credibility in clean beauty that works. Their brand values and market opportunity align closely with e.l.f. and we believe there are a number of synergies to be realized on both the cost and distribution fronts,” said Tarang Amin, e.l.f. Beauty chairman and CEO.