17/02/2025
Image is everything to Prince Alwaleed, with specific care paid to those who can provide outside validation. He meets with very important people. Just ask him. His staff issues a press release with a photo seemingly every time he interacts with someone big (Bill Gates), someone who might someday be big (Twitter CEO Dick Costolo) or just someone who sounds big (Burkina Faso's ambassador to Saudi Arabia). In 2003 he was photographed behind George W. Bush, Jordan's King Abdullah, Saudi Crown Prince Abdullah and Egyptian President Hosni Mubarak. When his authorized biography, Alwaleed: Businessman, Billionaire, Prince, appeared in 2005, that photo appeared on the back cover—this time with Alwaleed in front, courtesy, the prince later admitted to FORBES, of Photoshop. For several months beginning in late 2011, the prince even began blind copying or forwarding me almost daily text messages he sent: Some were to the spouse of a European president; others to a well-known top executive at a large U.S. technology firm; still more were to the hosts of several cable-TV talk shows. The contents were shared off the record—but the intent to impress was not.
In terms of outside validation, though, his paramount priority, according to seven people who used to work for him, is FORBES' list of global billionaires. "That list is how he wants the world to judge his success or his stature," says one of the prince's former lieutenants, who, like almost all his ex-colleagues, spoke on the condition of anonymity for fear of reprisal from the Arab world's richest man. "It's a very big thing for him." Various thresholds—a top 20 or top 10 position—are stated goals in the palace, these ex-employees say.
But for the past few years former Alwaleed executives have been telling me that the prince, while indeed one of the richest men in the world, systematically exaggerates his net worth by several billion dollars. This led FORBES to a deeper examination of his wealth, and a stark conclusion: The value that the prince puts on his holdings at times feels like an alternate reality, including his publicly traded Kingdom Holding, which rises and falls based on factors that, coincidentally, seem more tied to the FORBES billionaires list than fundamentals.
Alwaleed, 58, wouldn't speak with FORBES for this article, but his CFO, Shadi Sanbar, was vociferous: "I never knew that FORBES was a magazine of sensational dirt-digging and rumor-filled stories." Our discrepancy over his net worth says a lot about the prince, and the process of divining someone's true wealth.