Hisex White by Noor Poultry

10/11/2025

We are excited to announce collaboration with “AM Enterprises” owned by Mr. Waqas Afzal Tarar.

Noor Poultry will supply 112,000 Chickvita Hisex White Ready-to-Lay Pullets in April 2026.

This partnership underscores the industry's trust in our premium genetics and quality rearing!

08/11/2025

ANNOUNCEMENT:
NOOR POULTRY & THE ULTIMATE EGG🥚

Noor Poultry is happy to announce the signing of the **Chickvita Ready-to-Lay Pullets Agreement** with “The Ultimate Egg,” a joint venture by Dr. Asim Mahmood Khan and Mr. Umair Langrial.

Under this significant agreement, Noor Poultry will supply **75,000 Hisex White Ready-to-Lay Pullets** in March 2026.

This collaboration marks an important step for both organizations in strengthening the future of high-quality egg production. We look forward to a successful long-term partnership!

21/10/2025

Faisalabad — October 21, 2025
The Hisex White Layer Launch Event #4 — and the final event of the Hisex Launch Series — was successfully held in Faisalabad, marking the grand conclusion of a highly successful nationwide launch campaign by Noor Poultry Farms (Pvt.) Ltd.

Mr. Sajid Mukhtar served as the compere and managed the proceedings very well. The program began with Qirat, followed by the National Anthem of Pakistan.

Sohail Ahmed, COO of Noor Poultry, welcomed the participants and shared an overview of Noor Poultry’s journey, its progress, future growth plans, and the key reasons for choosing the Hisex White Layer breed for the Pakistani market.

Later, Dr. Rafael Lera and Dr. Arif Malik conducted a detailed technical session, explaining the performance parameters of the Hisex breed and emphasizing the importance of proper management and high-care rearing during the crucial first 12–14 weeks of the production cycle.

The Chief Guest, Dr. Sajjad Arshad, Ex-Chairman of the Pakistan Poultry Association (PPA), highly recommended the Hisex breed to farmers. He thanked the Hendrix Genetics team for selecting Noor Poultry as their collaborator in Pakistan and expressed confidence that Noor Poultry’s expertise and infrastructure would take this breed to new heights of success. Dr. Arshad also shared his personal experience of farming with the Hisex breed during the 1990s.

Adding a cultural touch to the evening, the Hendrix Genetics and Noor Poultry teams appeared in traditional Pakistani attire (shalwar kameez). Dr. Rafael Lera from Spain and Dr. Mehdi Hassan from Bangladesh also shared their admiration for Pakistan’s traditional dress and warm hospitality.

With this, the Hisex Launch Series — a journey of four memorable evenings — concluded successfully. The Hendrix Genetics and Noor Poultry teams will now move to Lahore for the upcoming International Poultry Expo (IPEX-25), taking place from October 23–25, 2025.

📍 Visit Noor Poultry’s Booth in Hall 3 at IPEX to learn more about Hisex — The Egg Machine or to book your Hisex chicks.

21/10/2025

21/10/2025

Multan — October 20, 2025
The Hisex White Layer Launch Event #3 was successfully held in Multan, marking the continued success of the Hisex Launch Series by Noor Poultry Farms (Pvt.) Ltd.

Mr. Sajid Mukhtar, Manager HR & Admin at Noor Poultry, took on the responsibility of compering the event and performed the role exceptionally well. The program followed the same opening format, beginning with the Tilawat-e-Qur’an Pak, followed by the National Anthem of Pakistan.

Sohail Ahmed, COO of Noor Poultry, briefed the audience on the company’s ongoing progress, future expansion plans, and introduced the dedicated Team Noor.

Dr. Rafael Lera and Dr. Arif Malik conducted an engaging technical session, highlighting the outstanding performance and key advantages of Hisex Layer Chicks.

An interactive question-and-answer session followed, with participants raising valuable and insightful questions about breed performance and management practices.

The event concluded with closing remarks by Dr. Faisal Shahid, COO of Faisal Group of Companies, who shared his positive past experience with the Hisex breed. He appreciated Noor Poultry’s efforts in reintroducing this superior layer breed to Pakistan and expressed confidence that Hisex will soon become a market leader in the country.

The Hisex Launch Series Event #4 will be held in Faisalabad on Tuesday, October 21, 2025.

21/10/2025

Lahore — October 18, 2025

The Hisex White Layer Launch Event #2 was successfully held at Nishat Hotel Lahore, marking another milestone for Noor Poultry Farms (Pvt.) Ltd.

The event was smoothly conducted with Dr. Asif Mehboob as the compere. Sohail Ahmed, COO of Noor Poultry, opened the session with an insightful presentation on Noor Poultry’s journey, achievements, and vision for the future.

This was followed by an engaging technical presentation by Dr. Rafael Lera and Dr. Arif Malik, who highlighted the outstanding performance parameters and characteristics of the Hisex White Layer — globally known as “The Egg Machine.”

A lively question-and-answer session was held after the presentations, allowing participants to exchange valuable insights and experiences.

The Guest of Honour, Dr. Asim Mahmood Khan, Chairman of the Pakistan Veterinary Pharmaceuticals Association and CEO of AMK Group, appreciated Noor Poultry’s continuous efforts in driving innovation and excellence in poultry industry. He shared his own successful experience with the Hisex breed at Al-Watnia Farms, KSA and strongly recommended farmers to choose Hisex — The Egg Machine. He also announced the booking of his first flock with Noor Poultry for the supply of Hisex ready-to-lay pullets in early next year.

Distinguished guests in attendance included Malik Sharif (Chairman PPA North Zone), Shahryar Khalid, Asad Elahi, Dr. Asim Rasool, Dr. Sajeel Das, Dr. Riaz, Dr. Jawwad Shabbir, Rana Ahsan, Dr. Kaleem Qamar Gill, Dr. Sajid Mansha, Moiz Asim Khan, Dr. Irfan Ul Haq, Dr. Mohsin, Tariq Lodhi, Dr. Asim Janjua, and many other respected participants from the poultry sector.
Chairman Noor Poultry Mr. Farhaj Sarwar, CEO Ms. Neha Sarwar, Director Mr. Arslan Sarwar, and the Eggceptional Team Noor were also present at the event.

The Hisex Launch Series Event #3 will be held in Multan on Monday, October 20, 2025.

21/10/2025

**Islamabad — October 17, 2025**
The *Hisex White Layer Launching Event #1* was successfully held at **Ramada Hotel Islamabad**, hosted by **Noor Poultry Farms (Pvt.) Ltd.**

**Dr. Asif Mehboob** served as the compere of the event, conducting the proceedings in an engaging and well-organized manner.

**Sohail Ahmed**, COO of Noor Poultry, welcomed the audience, appreciated their participation, and shared a brief introduction of Noor Poultry along with its vision and future growth plans.

**Dr. Rafael Lera** and **Dr. Arif Malik** presented the performance parameters and key characteristics of the *Hisex White Layer*, globally recognized as *“The Egg Machine.”*
The **Guest of Honour**, *President WPSA Pakistan and CEO Jadeed Group*, praised the remarkable progress of Noor Poultry in recent years and extended best wishes for the successful launch of Hisex chicks in Pakistan.

The **Chief Guest**, *Dr. Hassan Sarosh*, congratulated Noor Poultry on reintroducing this exceptional breed to Pakistan. He expressed confidence that the Hisex performance parameters are highly competitive and will lead the market in the times ahead.

The event concluded with a **delightful dinner**, where participants shared views and celebrated the promising future of Hisex layers in Pakistan.

**Sohail Ahmed** expressed sincere thanks to all distinguished guests for attending the ceremony, including:
Dr. Hassan Sarosh, Saad Sadiq, Sohaib Javaid, Haseeb Akram, Talha Yaseen, Chaudhry Shoukat, Dr. Khalid Naeem Khawaja, Dr. Farhan Afzal, Dr. Muhammad Shoaib, Dr. Azhar Rafique, Dr. Sohail Khan, Dr. Naeem Tariq, Dr. Mudassar Nazar, Dr. Shahzad Jadoon, Dr. Muhammad Farooq, Masood Qaisar, and many other respected participants.

**Chairman Noor Poultry Mr. Farhaj Sarwar**, **Director Mr. Arslan Sarwar**, and the **Eggceptional Team Noor** were also present at the event.

The *Hisex Launch Series Event #2* will be held in **Lahore on October 18, 2025**.

09/09/2025

Noor Poultry – Launching Hisex White in Pakistan
✨ Quality That Counts ✨
We are proud to introduce Hisex White Day-Old Chicks in Pakistan!
Backed by Hendrix Genetics, Hisex White is trusted worldwide for:
🥚 Outstanding productivity
🥚 Superior egg quality
🥚 Excellent feed efficiency

Hisex White is known globally as “The Egg Machine”, Hisex White delivers maximum eggs, strong shell quality, and long-lasting performance – the smart choice for commercial egg producers.

09/09/2025

We’re excited to welcome Dr Abu Bakar Dilshad as our Marketing & Technical Support Manager for Hisex Layer Chicks at Noor Poultry!

With his expertise in marketing and technical support, Dr Abu Bakar is set to drive our mission of delivering top-quality Hisex Layer Chicks to our valued customers.

For inquiries, reach out to him at 03173338624.

Join us in congratulating Dr Abu Bakar on his new role!

09/09/2025

Congratulations to Mirza Waseem Baig on joining the Noor Poultry team as our General Manager Sales for Hisex Layer Chicks!

His expertise will help us to market high-quality day-old chicks. To learn more about Hisex Layer Chicks, you can reach Mirza Waseem Baig directly at 0316-8889980.