The Initiative

The Initiative The Initiative is a private, non-profit, non-government trust organization based in Islamabad, Pakistan since 2013.

Working within the domains of Public Health Research it works with a pool of National and International Health Professionals.

**Every breath matters. TB is preventable. TB is curable. Yet it still affects millions.**This , we reaffirm our commit...
24/03/2026

**Every breath matters. TB is preventable. TB is curable. Yet it still affects millions.**

This , we reaffirm our commitment to ending TB through awareness, early detection, and action, especially in Pakistan where the burden remains high.

We’re proud to contribute to global evidence through our latest publication in *JAMA*, advancing patient-centered TB care and outcomes. 🔬

🔗 [https://jamanetwork.com/journals/jama/article-abstract/2843169](https://jamanetwork.com/journals/jama/article-abstract/2843169)

**Together, through research, collaboration, and community action, we can build a TB-free future.**

Pakistan Research
khan.9083

This International Women’s Day, we celebrate the women who lead research, generate evidence, and work with communities t...
08/03/2026

This International Women’s Day, we celebrate the women who lead research, generate evidence, and work with communities to tackle today’s biggest health challenges.

Their work is transforming knowledge into action, improving policies, strengthening health systems, and building healthier communities.

At The Initiative, we are proud to work alongside women who are driving change through research, evidence, and public health action.

PublicHealth

.khan.9083

11/02/2026

Digital solutions for complex public health challenges 📱

On 4 February 2026, at PHCON 2026 hosted by Khyber Medical University, Maham Zahid (Research Fellow – QUiT4TB Trial”) presented on an mHealth intervention for smoking cessation among people with tuberculosis.

The presentation highlighted how mobile-based interventions can support quitting smoking in TB patients—an essential step toward improving treatment outcomes. The session engaged researchers, policymakers, and public health students, fostering discussion on integrating digital health into TB control strategies.
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DigitalHealth PublicHealthResearch QuitSmokin

11/02/2026

On 4 February 2026, at the Public Health Conference (PHCON 2026) hosted by Khyber Medical University, Dr Amina Khan (Executive Director-The Initiative)presented critical evidence on to***co advertising and promotion in Pakistan during the To***co & Ni****ne session.

The session brought together researchers, policymakers, and public health students, sparking important dialogue on regulating to***co marketing and protecting population health.
khan.9083 kmu



***coControl To***coAdvertising Ni****ne Pakistan

Wrapping up an inspiring 3 days at Centre for IMPACT’s ( ) Annual meeting 2025!Last week, our team from The Initiative j...
01/12/2025

Wrapping up an inspiring 3 days at Centre for IMPACT’s ( ) Annual meeting 2025!
Last week, our team from The Initiative joined the annual meeting of the Centre for IMPACT in Hidden Hills Mansehra, three packed days of learning, sharing and building stronger collaborations.

From Fakiha tus Salam presenting her SPiRiT-D poster, to Dr Amina Khan highlighting gender equity and women in leadership within IMPACT… from Ali Kamran showcasing the work of KEDI, to Dr Sheraz Khan sharing his powerful IMPACT case study – every session added a new layer to how we think about research, policy and practice.

Grateful for the opportunity to learn, connect and grow together for better health in South Asia!

SPiRiTD WomenInLeadership GenderEquity HealthResearch SouthAsia Networking ImpactInAction

25/11/2025

At the Centre4IMPACT ( ) Annual meeting 2025, as part of the session on stories for impact, Dr .khan.9083 and Dr Rumana Haque ( ) explaining about TB and To***co project as a case study.

03/10/2025

Karachi Deserves Better - You deserve Better. We’ve shown you the problem. Now show us the change.
It’s your voice, your city, your future.
🌱 Are you planting trees?
📣 Spreading awareness?
💡 Coming up with fresh ideas for clean air?

Make a reel. Tag us. Be the change Karachi needs.
We’ll repost your stories.
Because the movement belongs to all of us.

A single tree can absorb 48 pounds of CO₂ per year. Imagine the difference if we all planted one.
30/09/2025

A single tree can absorb 48 pounds of CO₂ per year. Imagine the difference if we all planted one.

26/09/2025

☠️ 170,000 lives lost every year.
Pakistan ranked 3rd worst globally for air pollution in 2024.
This crisis is killing is silently, daily.
Clean air isn’t a luxury. It’s a right.

23/09/2025

Karachi’s youth are stepping up! From cleaning drives to planting trees, from spreading awareness to wearing masks — every action counts. Together, we can protect ourselves and fix the air we breathe.
Be part of the movement. Take action today!

21/09/2025

You can't do everything.
Just do one thing—and do it right.
🌱⚡📲😷

Nature is our shield. Trees not only clean the air we breathe but also protect our cities from floods. Let’s fight air p...
19/09/2025

Nature is our shield. Trees not only clean the air we breathe but also protect our cities from floods. Let’s fight air pollution and climate change by protecting what protects us.

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