29/08/2026
Likes feel good. š
But honestly, theyāre not the whole story.
I pay more attention to saves, shares, comments, watch time, and clicks because those numbers tell me whether the content is actually connecting with people.
A post might get fewer likes but bring in a new follower, start a conversation, or send someone to your offer ā and THAT matters. š
So donāt get discouraged if your likes arenāt sky-high.
Focus on the numbers that actually move your business forward. š
Which metric do you pay the most attention to?