23/11/2024
Ever get the feeling that people are trying you to sell you something? Even though it's not a sponsored post?
Ever since the dawn of influencer marketing and online shopping in general, there has been a rise of undisclosed sponsorships. With the oversaturation of undisclosed sponsorships, it is a challenge for some websites to filter and enforce the regulations upon them. With that being said, how can you protect yourself with these kinds of posts?
Source:
Ershov, Daniel; Yanting, He; Seiler, Stephan (2023) : How Much Influencer
Marketing Is Undisclosed? Evidence from Twitter, CESifo Working Paper, No. 10743, Center for Economic Studies and ifo Institute (CESifo), Munich