12/09/2026
โ๐พ๐๐๐๐ ๐๐๐๐๐๐ ๐๐
๐๐๐ ๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐ ๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐.โ ๐๐ค๐
The ๐๐๐ง ๐๐๐๐ ๐๐ฎ๐ง๐ข๐จ๐ซ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ฌ๐ฌ๐จ๐๐ข๐๐ญ๐ข๐จ๐ง (๐๐๐๐๐) actively participated and assisted in the
๐ ๐๐ฅ๐จ๐๐๐ฅ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐๐ฌ๐ญ๐๐ซ๐๐ฅ๐๐ฌ๐ฌ: โ๐๐ก๐ ๐๐จ๐ฅ๐ ๐จ๐ ๐๐ ๐ข๐ง ๐๐๐ก๐จ๐ฅ๐๐ซ๐ฅ๐ฒ ๐๐๐ฌ๐๐๐ซ๐๐ก,โ ๐๐
in collaboration with the ๐๐ก๐ข๐ฅ๐ข๐ฉ๐ฉ๐ข๐ง๐ ๐๐ฌ๐ฌ๐จ๐๐ข๐๐ญ๐ข๐จ๐ง ๐จ๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐๐ฌ๐๐๐ซ๐๐ก ๐๐๐ฎ๐๐๐ญ๐จ๐ซ๐ฌ (๐๐๐๐๐), held last ๐๐๐ฉ๐ญ๐๐ฆ๐๐๐ซ ๐, ๐๐๐๐, from ๐:๐๐ ๐๐ to ๐๐:๐๐ ๐๐ at ๐๐๐ง๐ข๐ฅ๐ ๐๐๐ง๐ญ๐ซ๐๐ฅ ๐๐ง๐ข๐ฏ๐๐ซ๐ฌ๐ข๐ญ๐ฒ, ๐๐๐ฅ๐จ๐จ๐๐๐ง ๐๐ข๐ญ๐ฒ. ๐ฆ๐ฉต๐
The session featured ๐๐ซ. ๐๐ฃ๐๐ฒ ๐. ๐๐๐ง๐ซ๐๐ข, ๐๐ซ๐จ๐๐๐ฌ๐ฌ๐จ๐ซ ๐๐ฆ๐๐ซ๐ข๐ญ๐ฎ๐ฌ ๐จ๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ญ ๐ญ๐ก๐ ๐๐ง๐ข๐ฏ๐๐ซ๐ฌ๐ข๐ญ๐ฒ ๐จ๐ ๐๐๐ฅ๐๐ฐ๐๐ซ๐, ๐๐๐, and ๐๐๐ข๐ญ๐จ๐ซ-๐ข๐ง-๐๐ก๐ข๐๐ ๐จ๐ ๐ญ๐ก๐ ๐๐จ๐ฎ๐ซ๐ง๐๐ฅ ๐จ๐ ๐๐ฅ๐จ๐๐๐ฅ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐จ๐ปโ๐ผ๐๐บ๐ธ, who shared his expertise on the growing role of ๐๐ซ๐ญ๐ข๐๐ข๐๐ข๐๐ฅ ๐๐ง๐ญ๐๐ฅ๐ฅ๐ข๐ ๐๐ง๐๐ in ๐ฌ๐๐ก๐จ๐ฅ๐๐ซ๐ฅ๐ฒ ๐ซ๐๐ฌ๐๐๐ซ๐๐ก and ๐๐๐๐๐๐ฆ๐ข๐ ๐ฉ๐ฎ๐๐ฅ๐ข๐ฌ๐ก๐ข๐ง๐ . ๐๐ป๐
The masterclass provided participants with a deeper understanding of how ๐๐ is influencing the way researchers ๐๐๐ฏ๐๐ฅ๐จ๐ฉ ๐ข๐๐๐๐ฌ, ๐๐จ๐ง๐๐ฎ๐๐ญ ๐ซ๐๐ฌ๐๐๐ซ๐๐ก, ๐๐ง๐๐ฅ๐ฒ๐ณ๐ ๐ข๐ง๐๐จ๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง, ๐๐ง๐ ๐๐จ๐ง๐ญ๐ซ๐ข๐๐ฎ๐ญ๐ ๐ญ๐จ ๐ฌ๐๐ก๐จ๐ฅ๐๐ซ๐ฅ๐ฒ ๐ฐ๐จ๐ซ๐ค, while highlighting the ๐ซ๐๐ฌ๐ฉ๐จ๐ง๐ฌ๐ข๐๐ฅ๐ ๐ฎ๐ฌ๐ ๐จ๐ ๐๐ฆ๐๐ซ๐ ๐ข๐ง๐ ๐ญ๐๐๐ก๐ง๐จ๐ฅ๐จ๐ ๐ข๐๐ฌ in the academe. ๐๐จ๐ปโ๐ซ๐ฆพ
Beyond participating in the masterclass, ๐๐๐๐๐ also took an active role in supporting the event, assisting in its on-site activities and helping ensure a smooth and engaging experience for the participants. Through this involvement, the organization was able to contribute to an academic initiative that brought together ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ , ๐ซ๐๐ฌ๐๐๐ซ๐๐ก, ๐ญ๐๐๐ก๐ง๐จ๐ฅ๐จ๐ ๐ฒ, ๐๐ง๐ ๐ ๐ฅ๐จ๐๐๐ฅ ๐ฉ๐๐ซ๐ฌ๐ฉ๐๐๐ญ๐ข๐ฏ๐๐ฌ, while giving its members the opportunity to engage with ideas and conversations shaping the future of the field. ๐ฉต๐๐
The experience further reflects ๐๐๐๐๐โ๐ฌ commitment to creating opportunities for aspiring marketers to learn beyond the classroom and become more involved in the wider marketing community. As ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐๐ฌ๐๐๐ซ๐๐ก ๐ ๐จ๐๐ฌ ๐๐ฅ๐จ๐๐๐ฅ, SBJMA continues to equip its members with the knowledge, exposure, and experiences to ๐๐๐ ๐ก๐ข๐ ๐ก๐๐ซ, ๐๐๐๐๐๐ ๐๐จ๐ฅ๐๐๐ซ, and ๐๐๐๐๐ ๐๐๐ฒ๐จ๐ง๐ ๐๐จ๐ซ๐๐๐ซ๐ฌโready to ๐๐๐ ๐ญ๐ก๐ ๐๐ฎ๐ญ๐ฎ๐ซ๐. ๐๐ฉต๐ฏโจ
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