23/05/2026
๐ง๐ถ๐ฝ๐ ๐ณ๐ฟ๐ผ๐บ ๐ฎ ๐ฆ๐ต๐ผ๐ฝ๐ฝ๐ฒ๐ฟ: ๐๐ผ๐ ๐๐ผ ๐ฆ๐๐ผ๐ฝ ๐๐บ๐ฝ๐๐น๐๐ฒ ๐๐๐๐ถ๐ป๐ด (๐ช๐ถ๐๐ต๐ผ๐๐ ๐๐ฒ๐ฒ๐น๐ถ๐ป๐ด ๐๐ฒ๐ฝ๐ฟ๐ถ๐๐ฒ๐ฑ) by ๐ผ๐ด ๐๐ต๐ผ๐ฝ๐ฝ๐ฒ๐ฟ๐, Lisel and Irelyn! ๐๏ธ
Letโs be honest: sometimes the problem is not that we need the item itโs that we saw it at the wrong time, with the right budol video, the right discount, and the right pressure to check out now. According to Moghddam et al. (2024), social-commerce content and platform features can heighten the urge to buy impulsively ๐ค
But hereโs the truth: not every checkout is self-care. Sometimes, it is stress, boredom, or fear of missing out disguised as a โdeserve ko โtoโ moment. A recent systematic review found that live-streaming e-commerce environments often trigger impulse purchases through emotional stimulation, social interaction, and highly engaging shopping experiences (Li et al., 2025).
๐๐๐บ๐ฝ๐๐น๐๐ฒ ๐ฏ๐๐๐ถ๐ป๐ด ๐ถ๐ ๐ผ๐ณ๐๐ฒ๐ป ๐ป๐ผ๐ ๐ท๐๐๐ ๐ฎ๐ฏ๐ผ๐๐ ๐๐ต๐ฒ ๐ถ๐๐ฒ๐บ ๐ถ๐โ๐ ๐ฎ๐ฏ๐ผ๐๐ ๐๐ต๐ฒ ๐บ๐ผ๐บ๐ฒ๐ป๐.
๐ญ ๐๐ฒ๐ฟ๐ฒ ๐ฎ๐ฟ๐ฒ ๐๐บ๐ฎ๐ฟ๐ ๐๐ฎ๐๐ ๐๐ผ ๐๐๐ผ๐ฝ ๐ถ๐บ๐ฝ๐๐น๐๐ฒ ๐ฏ๐๐๐ถ๐ป๐ด ๐๐ถ๐๐ต๐ผ๐๐ ๐ณ๐ฒ๐ฒ๐น๐ถ๐ป๐ด ๐ฑ๐ฒ๐ฝ๐ฟ๐ถ๐๐ฒ๐ฑ:
โ ๐ง๐ต๐ถ๐ป๐ธ ๐ฏ๐ฒ๐ณ๐ผ๐ฟ๐ฒ ๐๐ผ๐ ๐ฏ๐๐ Ask yourself: Do I really need this right now? and Do I already have something similar at home? According to Li et al. (2025), impulse buying often happens when consumers react to emotionally stimulating shopping environments instead of slowing down and evaluating the purchase. Taking a few extra minutes to pause can help you separate wants from actual needs and avoid regret later. You can also ask yourself how often you will realistically use the item and whether it adds real value to your life. The more intentional you are with each purchase, the easier it becomes to resist unnecessary spending.
โ ๐ช๐ฎ๐ถ๐ ๐ณ๐ผ๐ฟ ๐๐ฎ๐น๐ฒ ๐๐ฒ๐ฎ๐๐ผ๐ป ! ๐ฑ๐ผ๐ปโ๐ ๐ฟ๐๐๐ต Letโs be real: there is always another sale 9.9, 10.10, 11.11, 12.12. If it is not urgent, you can afford to wait. Studies on online impulse buying show that shopping urgency, pressure, and cue-driven environments can make people more likely to buy on impulse (Ngo et al., 2024; Zhang et al., 2024).
โ ๐๐ต๐ฒ๐ฐ๐ธ ๐ง๐ถ๐ธ๐ง๐ผ๐ธ ๐ฆ๐ต๐ผ๐ฝ, ๐ฆ๐ต๐ผ๐ฝ๐ฒ๐ฒ, ๐ฎ๐ป๐ฑ ๐ผ๐๐ต๐ฒ๐ฟ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ๐ ๐ณ๐ผ๐ฟ ๐ฏ๐ฒ๐๐๐ฒ๐ฟ ๐ฑ๐ฒ๐ฎ๐น๐ Before checking out anywhere, compare first. The Federal Trade Commission advises online shoppers to comparison shop, learn the total cost including fees, and read the fine print before buying (Federal Trade Commission, 2025). Prices can vary significantly across platforms, even for the exact same item, so taking a few extra minutes to check can help you avoid overpaying. You should also look at seller ratings, product reviews, and return policies to make sure youโre getting both a good deal and a reliable purchase. Sometimes a lower price comes with hidden costs like poor quality or difficult returns.
โ ๐ฆ๐ฝ๐ฒ๐ป๐ฑ ๐ฎ๐ป๐ฑ ๐ฑ๐ถ๐๐ถ๐ฑ๐ฒ ๐บ๐ผ๐ป๐ฒ๐ ๐๐ถ๐๐ฒ๐น๐ Divide your money with intention for needs, savings, bills, and only then wants. When your money already has a purpose, it becomes easier to say no to purchases that only feel exciting for the moment. This idea fits recent research linking impulse buying to emotionally charged, low-control shopping situations (Moghddam et al., 2024; Li et al., 2025).
โ ๐ฅ๐ฒ๐บ๐ฒ๐บ๐ฏ๐ฒ๐ฟ: ๐ฑ๐ฒ๐น๐ฎ๐๐ถ๐ป๐ด ๐ฎ ๐ฝ๐๐ฟ๐ฐ๐ต๐ฎ๐๐ฒ ๐ถ๐ ๐ป๐ผ๐ ๐ฑ๐ฒ๐ฝ๐ฟ๐ถ๐๐ฎ๐๐ถ๐ผ๐ป ๐ถ๐โ๐ ๐ฑ๐ถ๐๐ฐ๐ถ๐ฝ๐น๐ถ๐ป๐ฒ
You are not denying yourself just because you did not buy it right away. You are simply choosing what matters more. Smart shopping is not about never buying anything fun it is about buying with intention, not just emotion. According to the FTC, checking prices carefully and understanding the real cost of a product are part of shopping wisely online.
At the end of the day, before you tap Check Out, ask yourself:๐๐ด ๐ต๐ฉ๐ช๐ด ๐จ๐ฐ๐ฐ๐ฅ ๐ง๐ฐ๐ณ ๐ฎ๐ฆ, ๐ฐ๐ณ ๐ซ๐ถ๐ด๐ต ๐จ๐ฐ๐ฐ๐ฅ ๐ง๐ฐ๐ณ ๐ฎ๐บ ๐ฎ๐ฐ๐ฎ๐ฆ๐ฏ๐ต?
Because spending less on impulse means having more for purpose. And that kind of control?
๐ง๐ต๐ฎ๐โ๐ ๐๐ต๐ฒ ๐ฟ๐ฒ๐ฎ๐น ๐๐บ๐ฎ๐ฟ๐ ๐๐ต๐ผ๐ฝ๐ฝ๐ฒ๐ฟ ๐ณ๐น๐ฒ๐
. ๐ธ
ARTICLE BY: Lisel Ramirez and Irelyn Vana
References
Federal Trade Commission. (n.d.). Online shopping. Consumer Advice. https://consumer.ftc.gov/online-shopping
Li, Y., Garcรญa-de-Frutos, N., & Ortega-Egea, J. M. (2025). Impulse buying in live streaming e-commerce: A systematic literature review and future research agenda. Journal of Behavioral and Experimental Finance, 46, 100676. https://doi.org/10.1016/j.chbr.2025.100676
Ngo, T. T. A., Nguyen, H. L. T., Nguyen, H. P., Mai, H. T. A., Tran Mai, T. H., & Hoang, P. L. (2024). A comprehensive study on factors influencing online impulse buying behavior: Evidence from Shopee video platform. Heliyon, 10(15), e35743. https://doi.org/10.1016/j.heliyon.2024.e35743
Zhang, Y., Zhang, T., & Yan, X. (2024). Understanding impulse buying in short video live
E-commerce: The perspective of consumer vulnerability and product type. Journal of Retailing and Consumer Services, 80, 103853. https://doi.org/10.1016/j.jretconser.2024.103853
