18/08/2026
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๐ซ๐จ๐ฆ ๐ ๐ฌ๐ฆ๐๐ฅ๐ฅ ๐ข๐๐ ๐๐ซ๐๐๐ฆ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐ญ๐จ ๐จ๐ง๐ ๐จ๐ ๐ญ๐ก๐ ๐๐ก๐ข๐ฅ๐ข๐ฉ๐ฉ๐ข๐ง๐๐ฌโ ๐ฆ๐จ๐ฌ๐ญ ๐ซ๐๐๐จ๐ ๐ง๐ข๐ณ๐๐๐ฅ๐ ๐ ๐ฅ๐จ๐๐๐ฅ ๐๐ซ๐๐ง๐๐ฌโ๐๐จ๐ง๐ฒ ๐๐๐ง ๐๐๐ค๐ญ๐ข๐จ๐ง๐ โ๐ฌ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ ๐ข๐ฌ ๐ ๐ฅ๐๐ฌ๐ฌ๐จ๐ง ๐ข๐ง ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐ ๐๐จ๐ซ ๐ญ๐ก๐ ๐ฅ๐จ๐ง๐ ๐ญ๐๐ซ๐ฆ.
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๐จ๐ฎ๐ง๐๐๐ซ ๐๐ซ๐จ๐๐ข๐ฅ๐: ๐๐จ๐ง๐ฒ ๐๐๐ง ๐๐๐ค๐ญ๐ข๐จ๐ง๐
Founder and Chairman of Jollibee Foods Corporation, Tony Tan Caktiong began his entrepreneurial journey in 1975 with a small family ice cream business. As customer demand shifted toward hot meals, the business adaptedโand by 1978, that opportunity had evolved into the Jollibee brand.
What started small grew because the business kept listening, learning, and responding to what customers actually wanted. Over time, Jollibee expanded beyond its original concept and developed into a restaurant group with an international presence.
๐๐๐๐๐๐ซ๐ฌ๐ก๐ข๐ฉ ๐ฅ๐๐ฌ๐ฌ๐จ๐ง๐ฌ ๐๐ซ๐จ๐ฆ ๐ก๐ข๐ฌ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ:
โข Start with what you have, but think beyond where you are today.
โข Listen closely to your customersโthe market can reveal opportunities your original plan did not.
โข Adapt without losing sight of what makes your brand distinct.
โข Build for consistency, not just short-term momentum.
โข Growth becomes stronger when people, customers, and long-term vision remain part of the strategy.
Tony Tan Caktiongโs story reminds entrepreneurs that remarkable businesses rarely begin with everything figured out. They evolve through observation, courage, disciplined ex*****on, and the willingness to keep improving.
๐๐ก๐๐ญ ๐ฅ๐๐ฌ๐ฌ๐จ๐ง ๐๐ซ๐จ๐ฆ ๐ก๐ข๐ฌ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ ๐ฌ๐ญ๐๐ง๐๐ฌ ๐จ๐ฎ๐ญ ๐ญ๐จ ๐ฒ๐จ๐ฎ ๐ญ๐ก๐ ๐ฆ๐จ๐ฌ๐ญ? ๐๐ก๐๐ซ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐๐ซ๐ฌ๐ฉ๐๐๐ญ๐ข๐ฏ๐ ๐ข๐ง ๐ญ๐ก๐ ๐๐จ๐ฆ๐ฆ๐๐ง๐ญ๐ฌ.