23/07/2026
🎉 Successfully Completed: Medical Equipment Sales & Branding Training in Bangladesh 🇧🇩
We are delighted to announce the successful completion of a two-week PUM expert mission on Medical Equipment Sales & Branding, held from 13–23 July 2026 in Dhaka, Bangladesh.
During the first week, Mr. Eric Cornelissen, PUM Marketing Expert from the Netherlands, conducted a comprehensive assessment of Modern Biotech's sales ecosystem. Based on his findings, he developed a tailored training program for the company's sales team and senior management.
The second week featured an intensive capacity-building program focused on strengthening sales strategies, enhancing brand positioning, improving customer engagement, and supporting sustainable business growth in the medical equipment sector. Participants gained practical knowledge, hands-on experience, and actionable strategies that can be applied directly in their daily operations.
This project reflects PUM's ongoing commitment to strengthening local enterprises through international expertise and capacity building across diverse sectors, including healthcare, agriculture, horticulture, livestock, food processing, IT, and many others.
Our sincere appreciation goes to Mr. Eric Cornelissen for sharing his valuable knowledge and expertise, and to the entire Modern Biotech team for their enthusiastic participation, dedication, and commitment throughout the project.
Together, we continue building stronger organizations, empowering people, and creating lasting impact.