02/09/2026
Being seen is good.
Being seen for the right reasons is better.
For an organisation like EVAGRIN, social media is more than a place to post pictures.
It is where our story meets the world.
During our internal capacity-building and orientation session, Mrs. Comfort Samba took the team through Media & Content, highlighting the power of social media in communicating EVAGRIN's work, reaching the right audience and ultimately helping more people understand and connect with our mission.
But there was a deeper lesson:
Not everything we can post should be posted.
Behind every picture is a person.
Behind every story is someone's experience.
Behind every face is someone's right to choose how they are represented.
That's why consent matters.
Before sharing someone's image or content, we must ensure that the necessary consent has been obtained.
Because telling our story should never come at the expense of someone else's dignity.
Mrs. Comfort also equipped the media team with a strategy for handling hate comments and difficult replies, because when you put your organisation out there, not everyone will agree with you.
And that's okay.
We don't have to fight every comment.
We don't have to respond to every provocation.
We have to protect the message, maintain professionalism and represent EVAGRIN well.
This is the kind of capacity we are building.
Not just a media team that knows how to post.
But a team that understands why, when, what and how to communicate.
Because at EVAGRIN:
Visibility must have purpose.
Content must have responsibility.
And communication must reflect our values.
We're not just telling stories.
We're building trust, one story at a time. 🌱.