14/08/2026
On March 14, 2026, Ajoyo, a Nigerian community organisation, attempted and won a Guinness World Record in Lagos to photograph 2000 people wearing Adire within an hour, celebrating Nigerian culture. The event was tagged “Ajoyo Adire GWR 2026” and recorded 652 verified uploads from participants. The aim was to take Adire to the global stage. Another epic event where Adire was used to celebrate Yoruba and Nigerian culture is the annual Ecobank Adire Lagos Exhibition, which began in 2022.
These events highlight that Adire is a significant fashion item in the Nigerian fashion industry.
Inspired by the cultural richness and beauty of adire and a desire to sustain this momentum, innovators, researchers, experts and entrepreneurs in the circular fashion ecosystem are exploring measures to make the sourcing, manufacturing and use of adire circular dyes.
What tips do you have for them?