13/04/2026
Every image. Every word, tells a story.
I keep seeing bold headlines like “the death of ESG” or “the burial of CSR.”
Whenever I do, I look first at the author’s jurisdiction and what might be shaping what is often a narrow view of a very global practice. More often than not, these perspectives come from sectors where sustainability has become highly polarised, and the analysis reflects a position taken within that debate.
From where I stand as a practitioner and sociologist exploring the , the reality looks very different. My work spans three key jurisdictions, and what I observe reinforces a point I may not have made often enough: the importance of applying nuance in storytelling.
Let’s start with the United States 🇺🇸
We all see the policy changes by Trump's administration, federal ambition on climate has declined, and mixed messaging has led some businesses to scale back ESG commitments. This has created fatigue among practitioners and, in some cases, reduced funding. But that’s not the full story, as I have seen on LinkedIn with the number of US jobs in sustainability. Growth is evident in financial services (ESG risk and green investment products) tech & AI (automating ESG reporting, optimising energy), manufacturing, and legal roles.
Africa (excluding South Africa)
Here, sustainability is being driven top-down through governance, but is still maturing in ex*****on. Since 2025, the landscape has changed rapidly. Countries including Nigeria, Kenya, Ghana, Rwanda, Tanzania, Uganda, Zambia, and Zimbabwe are moving toward adopting IFRS S1 and S2. This has triggered a surge in new entrants to the field, a predominance of generalists and growing demand for training and advisory services. There is not enough market appetite for sustainable products, and the informal sector and SMEs participate without structure. While some regions talk about decline, this market is 'green' with opportunities.
United Kingdom🇬🇧
With the finalisation of the UK SRS in early 2026, I see the focus shift to audit-ready data. Hiring here is strongest in real estate, infrastructure, and energy. Sustainability isn't siloed, it is being embedded into th