08/11/2024
The Customer Persona is a record of who your ideal customers are. The ideal customers for Instagram vendors are:
1. People who want your product. It’s pointless to target everyone hoping they will want your product. You are simply going to be wasting your already limited marketing budget. You want to work efficiently and finding people with desire for your products is a topmost priority. The higher the intensity for your product, the better.
2. Next are people who can afford your product in the next 7 days after seeing your ad. You should stick to the next 7 days because you need them to buy as soon as possible. If your products are on the more expensive side, you can extend it to the next 30 days. The reason is that you want to prioritize those who can afford to buy your products as soon as possible.
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