26/04/2026
N500 million Business Owners Won’t Like This… But It’s the Truth
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Written by Chioma Ifeanyi Eze...👇🏽
I HAVE A DIFFERENT VIEW WHEN IT COMES TO "VISION FOR YOUR BUSINESS"
Vision is the picture you carry in your mind about your business. It is where you want your business to be.
Everyday, you execute many tiny actions that will come together to deliver the big vision.
Everyday, you get closer and closer to the vision.
Now here's how my idea of vision is different from what others. teach.
Other business teachers say, "Your vision must be big. It must scare you. If it is not big, it is not good enough. It must be massive."
I dont agree.
Instead I say, "Your vision must be beautiful. If it is not beautiful, it is not good enough".
Chioma, what is a beautiful vision of a business?
Here:
- A well organized business
- Systems, structure and technology
- Good and growing revenues
- Happy profits
- Happy employees
- Happy customers
- Happy suppliers
- Happy investors
- A trusted and reputable brand
- Quality products delivered everytime
- A name that everyone wants to throw money at
This is the vision that I teach my mentees to carry.
I prefer to own a business doing 100million Naira a year in profits and ticks these boxes than the one doing 500million in profits, owing suppliers for too long, collecting money from customers and not delivering, getting mocked on social media, angry investors, long overdue bank loans, many legal battles, poor structure, poor use of technology and so much more.
For me, vision should be beautiful, not necessarily massive.
Yes, it can keep scaling, as long as it doesnt lose its beauty. Instead of my vision to lose its beauty, I maintain the level to which it has scaled to.
Feel free to disagree.
You may prefer very massive, even if not beautiful.