29/08/2026
Dear business owners running businesses in Nigeria right now, how are you doing?
With the way things are going, sometimes you will see someone talking about the amount they are making in business and your first reaction will be, “This person is lying.”
But honestly, have you ever sat down to do the maths?
One thing I have come to understand about business is that small profit is not always small money.
And this applies to almost every fast-moving product.
Rice, eggs, bread, drinks, toiletries, nylon bags, provisions, foodstuff and many other products people buy regularly.
You don't necessarily need to make N5k profit from every item before you can build a big business.
Sometimes, the real money is in selling a large quantity.
Let's use the EGG business that everybody is talking about now as an example...
If someone says she sells 2,000 crates of eggs in a day, instead of immediately saying, “It's not possible,” I would rather take my calculator and do the math.
Okay, let's assume she makes only N300 profit per crate after expenses.
2,000 crates × N300 = N600k profit in one day.
If she sells for 6 days:
N600k × 6 = N3.6 million in one week.
For 4 weeks:
N3.6 million × 4 = N14.4 million.
Now, whether you believe somebody can sell 2,000 crates every day or not is not even the main lesson here.
The main lesson is understanding volume. The same thing can happen with rice, nylon bags, biscuits... As in, it can happen with almost any product people buy regularly.
Imagine you make only N200 profit from selling one item.
You sell 100 pieces, that's N20k.
You sell 1,000 pieces, that's N200k.
You sell 10,000 pieces, that's N2 million.
The N200 profit did not change.
The only thing that changed is the VOLUME. This is where I see many people making mistakes.
They look at a business and say:
“Ah, this person is only making N500 from one sale. Is that money?”
My brother, my sister, how many of those N500 can enter the business every day?
If you can make N500 from 2,000 transactions, that is a different conversation entirely.
This is why I don't like it when people quickly dismiss businesses because the profit on one product looks small.
A business making N2,000 profit on one product and selling 20 pieces is not automatically doing better than a business making N500 profit and selling thousands of pieces.
TURNOVER MATTERS...
And please, I am not saying everybody should start selling eggs because you saw somebody talking about egg sales online.
No.
The lesson is not “go and sell eggs.”
The lesson is: Find a product people already need, find a good market, price it properly, and learn how to sell it in large quantities.
For example, if you sell well packaged plantain chips and you make N100 profit from one pack, you may think the money is too small.
But what happens when you are supplying supermarkets, bakeries, pharmacies, boutiques and other businesses and you are moving hundreds of thousands of bags?
That N100 starts looking different.
This is why serious business owners need to stop looking only at how much they make from one sale.
Look at your daily turnover.
Look at your monthly turnover.
Look at how quickly your stock moves.
Look at how many customers need the product repeatedly.
Look at how many places you can supply.
That is where you start seeing the bigger picture.
And honestly, with the way people drag others online these days, many business owners are becoming too afraid to even talk about what they are doing.
Someone will share their numbers and people will spend the whole day arguing whether the numbers are real.
Meanwhile, the person who is doing the business is busy selling.
You don't have to believe everybody. But you also don't have to assume everybody is lying.
Instead of dragging the person, learn the principle behind what they are doing. There are people quietly moving huge quantities of ordinary products every single day.
You may not hear about them or even know their names. But they understand their numbers. They know how much they buy and how much they sell.
They know their profit.
They know their turnover. They know how many customers they need. And they keep repeating the process.
So if you are serious about growing your business, don't let online noise distract you.
You don't need to copy everybody.
You don't need to sell the same product everybody is selling.
Just open your eyes. Find that one product people are already buying. Find your market.
Know your numbers.
Sell more.
Turn your stock over faster.
And keep doing it.
Because, the road to millions is not one big profit... It is small small profit repeated thousands of times.
There is money in the market.
You just need to learn how to find your own part of it.
It's well!
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P.S.: The attached images are my husband’s baby pictures.
