18/09/2026
๐๐๐ฆ๐๐ง ๐ฆ๐๐ฝ๐ฝ๐ผ๐ฟ๐๐ ๐ฆ๐๐๐๐ฎ๐ถ๐ป๐ฎ๐ฏ๐น๐ฒ ๐ง๐ผ๐๐ฟ๐ถ๐๐บ ๐๐บ๐ฏ๐ฎ๐๐๐ฎ๐ฑ๐ผ๐ฟ ๐๐ฒ๐ฟ๐๐ถ๐ณ๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป ๐ฎ๐ ๐๐ฅ๐๐
On 7 September 2026, the International Federation of Sport and Aquatic Tourism Industrialists (IFSAT) was honoured to support the Sayangi Malaysia โSustainable Tourism Ambassadorโ Certification Training Programme held at the FRIM Auditorium.
IFSAT President, Ms Jenny Lee, and Secretary-General, Pn Hjh Mastura Hj Abd Manap, participated as trainers, supporting the practical sessions and guiding participants in applying sustainable tourism principles within their roles and daily engagement with visitors.
Organised by FRIMโs Social Forestry Programme in collaboration with the United Nations Development Programme (UNDP) Malaysia, Singapore and Brunei Darussalam, and the Malaysia Productivity Corporation (MPC), the programme brought together 75 FRIM nature guides and staff members.
Participants were introduced to the Sayangi Malaysia Sustainable Tourism C.H.E.C.K. Framework, which encompasses five important pillars:
Culture โข Heritage โข Environment โข Community โข Knowledge
Through group discussions and practical presentations, participants applied the framework to real-world tourism scenarios, strengthening their ability to promote responsible, meaningful and sustainable visitor experiences.
IFSAT is proud to contribute its expertise alongside trainers and champions from Tourism Productivity Nexus (TPN), HELP University and the Malaysian Association of Hotels Training and Education Centre (MAHTEC).
We remain committed to advancing sustainable practices, professional competency and responsible leadership across Malaysiaโs adventure, sport and aquatic tourism sectors.