Choobub Creatives

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Choobub Creatives Join the MKK Community. A people-first space where entrepreneurs grow together through honest conversations, shared experiences and carefully planned workshops.

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Reg. No: 1366276-H

You hired someone to make your life easier.Now you have two jobs.The first week after hiring your new employee, you star...
14/10/2026

You hired someone to make your life easier.

Now you have two jobs.

The first week after hiring your new employee, you start wondering whether you've made a terrible mistake.

Not because they're bad at their job.

They're actually quite good.

But every task that used to take you 20 minutes now takes an hour because you have to explain how everything works.

You show them where the files are kept, how to communicate with customers, why certain things must be done a particular way and which client gets upset when you take too long to reply.

Then comes the question you weren't prepared for.

“Boss, why do we do it like this?”

You open your mouth to answer.

Then realise you've been doing it that way for five years without ever questioning it.

Alamak.

You hired someone hoping to free up your time. Instead, you're spending your mornings teaching, afternoons checking their work and evenings catching up on everything you couldn't finish.

At some point, you start thinking it might be easier to just do everything yourself.

And perhaps it would be.

For now.

But a few weeks later, something interesting happens.

A customer calls with a problem. Before you can get involved, your employee has already handled it.

You ask what happened.

“Settled already, boss.”

You pretend to be very cool about it.

Inside, you're thinking, wah, not bad leh.

That's when you begin to appreciate something about hiring people.

You're not just paying someone to complete tasks. You're investing time in helping another person become capable of doing things without you.

And sometimes, they'll even find a better way of doing them.

Of course, tomorrow they'll probably ask you another 15 questions.

Never mind lah. That's part of the process.

Who taught you how to lead?

12/10/2026

Work does not just affect your schedule.

It affects your family, your happiness and the kind of life you are slowly building.

Dr Eric Siew brought up research around work and family, and the reminder was direct. The more hours you spend working, the more it can start to take a toll on your life outside of work.

What was interesting is that it was not framed as a “children problem”.

Whether you have children or not, the pattern can still be the same. Too much work, without boundaries or intention, will eventually affect something else.

Your relationships, energy, health and your ability to be present.

For many people thinking about entrepreneurship, this is an important question to ask early.

What are you actually trying to build?

Because if the goal is freedom, but the journey requires you to constantly sacrifice your family and personal life without end, then it is worth pausing to reassess.

Ambition is not wrong. Wanting to achieve more is not wrong either.

But every ambition comes with a cost.

What are you willing, or not willing, to lose?

Link to research: https://psycnet.apa.org/doi/10.1037/a0022170

You've been trying to figure it out for three months.Someone explains it to you in ten minutes.That's the funny thing ab...
07/10/2026

You've been trying to figure it out for three months.

Someone explains it to you in ten minutes.

That's the funny thing about being around other business owners.

You could be sitting at MKK talking to someone over kopi when the conversation somehow lands on a problem you've been dealing with.

Maybe you're struggling to hire the right person or your sales have slowed down.

Maybe you're thinking about opening another branch but can't decide whether the timing is right.

So you mention it casually.

Then the person sitting across from you says,

“Oh, I went through this before.”

Suddenly, the conversation changes.

They tell you what they tried, what completely failed, what they wasted money on and what they would do differently if they had to start again.

And you're sitting there thinking...

Aiyo. Where were you three months ago?

That's probably one of the most underrated things about being in a community of entrepreneurs.

Someone in that room has probably already made the mistake you're about to make.

Someone has hired the wrong person, trusted the wrong supplier, expanded too quickly, priced something badly or spent money on something that sounded like a very good idea at the time.

You don't have to copy their answer.

Your business isn't their business.

But hearing what happened to them might help you ask better questions about your own.

Sometimes years of experience get passed across a table in ten minutes.

You just need to be willing to ask.

Who are you learning from right now?

06/10/2026

One of the fastest ways to kill an idea is to keep judging it by yourself.

John Huo shared a simple reminder for anyone thinking of starting something, launching something or putting themselves out there.

Let the market be your feedback.

Too often, we become the first person to reject our own ideas. We overthink the concept, polish the wording, delay the launch and convince ourselves that it is not ready yet.

Then suddenly, the thing we spent hours perfecting gets no response, while the simple post, rough idea or casual experiment becomes the one people actually connect with.

That is the uncomfortable part.

The market does not always reward what we personally think is brilliant.

It responds to what people understand, need, feel or find useful in that moment.

If you have an idea, test it. Put it out. Watch how people react. Listen to what the market is trying to tell you.

Because feedback from your own head can be biased.

For anyone thinking about pivoting, starting a business or launching a new offer, maybe the first step is not to perfect the idea.

Maybe it is to give the idea a chance to meet the real world.

Are you rejecting an idea before it even starts?

You came to learn marketing. Somehow, marketing became the smallest part of the conversation.You arrive expecting to tak...
01/10/2026

You came to learn marketing.

Somehow, marketing became the smallest part of the conversation.

You arrive expecting to take notes.

Maybe pick up a few ideas for your business. Learn something about content, branding, sales or whatever topic is being discussed that week.

Then the session ends.

But nobody really leaves.

Someone asks another founder about a problem they're facing. A few people join the conversation. Someone else shares how they went through something similar last year.

Before you know it, you're talking about hiring people, difficult customers, cash flow, children, marriage, where to find good char siew and God knows what else.

Your notebook is already closed.

But somehow, you're still learning.

That's something we've noticed about MKK.

The session might be the reason people walk through the door, but often it's the conversations around it that people remember.

Sometimes another founder casually says something that solves a problem you've been thinking about for weeks.

Sometimes nothing gets solved at all.

You just discover someone else is struggling with the exact same thing.

Also useful lah.

Perhaps learning doesn't always need a slide deck, speaker or someone standing at the front of the room.

Sometimes it happens when a few people stay back, pull their chairs closer and start talking honestly about what running a business is actually like.

What have you learnt outside the classroom?

30/09/2026

Entrepreneurship is often made to sound like a single bold move.

Quit your job, build something, go all in, chase freedom.

But at our recent MKK Social session, Dr Eric Siew offered a more grounded perspective: testing the waters is not a lack of courage. It is a way of understanding what you are really stepping into before making a decision that could reshape your life.

When people think about starting a business or pivoting from their career, the usual question is whether the idea can work in the market. Will people buy it?

Those questions matter, but they are not the only ones.

The bigger question is whether the life fits you.

Eric shared that entrepreneurship is not simply about shifting the goalpost from one million to five million.

If the chase pulls you away from the reason you started, then it may be worth pausing to ask what success actually means to you.

For some, success may mean scaling bigger. For others, it may mean having enough while still keeping their time, health and relationships intact.

That is why testing the waters matters. Not because we expect the journey to be risk free, but because we need enough clarity to know whether the path we are choosing is aligned with the life we actually want to live.

This is what MKK Social is about: honest conversations, practical lessons and real reflections for people thinking about their next move in entrepreneurship.

Are you ready to test the waters?

25/09/2026

Your customers are no longer just Googling you.

They are asking ChatGPT who to trust.

That shift changes everything about how brands should think about content.

Eu Jeen Seah, brought up something many businesses are still underestimating: search is no longer limited to traditional search engines. People are asking AI tools for recommendations, comparisons, lists and explanations in a completely different way.

That means the content you create today may not only be for the audience scrolling past it this week. It may become part of how people discover you months or even years later.

A simple article, a useful answer, a list, a thought piece, or a point of view that clearly explains what you do can start working quietly in the background.

At first, it may feel small. It may even feel like a joke to publish something that answers a basic question in your industry.

But when people start asking AI tools for help, those basic questions matter.

Who are the best in this space?

Who can help with this problem?

That is where content can start creating future visibility.

Not every piece will bring results immediately, but the brands that keep showing up with clear, useful and searchable content are giving themselves a better chance to be found later.

Are you working today for tomorrow?

A familiar name pops up on your WhatsApp.“Hey, are you guys free for another project?”You recognise the name immediately...
21/09/2026

A familiar name pops up on your WhatsApp.

“Hey, are you guys free for another project?”

You recognise the name immediately.

An old customer.

You haven't spoken in months. There was no follow up campaign, no special promotion and definitely no “Just checking in” message every two weeks.

They simply came back.

There's something quite satisfying about that.

Getting a new customer is exciting. You pitch, impress them, win the job and celebrate.

But when an old customer returns, it feels different.

They already know how you work.

They've seen the messy bits. They know your team isn't perfect. Maybe something even went wrong during the previous project.

And they still chose you again.

Sometimes we get so busy chasing new leads that we forget what a returning customer is actually telling us.

“You did enough for me to trust you again.”

That's a pretty big compliment.

Maybe that's why repeat customers feel more personal.

You're no longer trying to convince them with a deck full of promises. The previous experience already did the selling for you.

Of course, you'll still complain when the brief arrives on Friday evening.

Some traditions must continue.

But somewhere between the familiar WhatsApp messages and another round of work together, you realise you've built more than a customer list.

You've built relationships people are willing to return to.

What makes your customers come back?

18/09/2026

Can your business survive without you?

It sounds simple, but the answer reveals a lot.

If every decision, every client relationship, every approval and every problem still needs the founder, then what exists may not be a business that can truly stand on its own yet. It may still be a job built around one person.

That can be uncomfortable to admit, especially after years of sacrifice.

John Huo sees this often in his work helping people buy and sell companies. The hardest part is not always the numbers, the paperwork or even finding the right buyer.

The hardest part is emotion.

Founders naturally feel attached to what they built. So when a valuation comes in lower than expected, it can feel personal. They may say the buyer does not understand the company, or that the business is being underpriced.

But sometimes, the issue is not the buyer.

Sometimes, the business is still too dependent on the founder.

A company becomes more valuable when it can operate, grow and serve customers even when the founder steps away.

That is the real test.

Are you building a business, or something that cannot survive without you?

Nobody warned you.Being the boss means having difficult conversations.You know the conversation needs to happen.In fact,...
16/09/2026

Nobody warned you.

Being the boss means having difficult conversations.

You know the conversation needs to happen.

In fact, you've known for a few days.

Someone on the team isn't performing. You've noticed it, others have probably noticed it, and pretending everything is okay isn't helping anyone.

Still, every time you think about calling them in for a chat, something else suddenly becomes very important.

Maybe tomorrow lah.

Because you actually like this person. You've had lunch together, laughed together and complained about clients together.

Now you have to sit across from them and say something they might not like hearing.

That's one part of running a business you don't really think about at the beginning.

Nobody gets excited about telling someone their work isn't good enough. Or chasing a long term client for an overdue payment. Or addressing someone's attitude before it starts affecting the whole team.

So sometimes you delay it.

You tell yourself you're giving them another chance.

But deep down, you know you're avoiding an uncomfortable conversation.

Eventually, you sit down and talk.

Maybe it gets awkward. Maybe they disagree. Maybe you discover something you didn't know.

At least now you're talking about the actual problem.

Being a good boss isn't always about being nice.

Sometimes it means caring enough to say the uncomfortable thing.

Which conversation do you keep postponing?

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