20/10/2026
When implementing GS1 2D barcodes such as QR Codes powered by GS1 or GS1 DataMatrix, success often depends on details that are easy to overlook.
For brands, key decisions include:
-Selecting the right barcode size for the data required
-Minimising the data in the barcode to maximise access to digital content
-Ensuring high print quality and contrast
-Choosing appropriate colour combinations
-Validating barcodes through verification systems, not just smartphone testing
-Considering placement on packaging
Getting these fundamentals right ensures consistent scanning performance across operations and at checkout.
👉 Explore the GS1 2D barcode creation and printing playbook→ Access the playbook. https://bit.ly/4cpCYxu
👉 Which factor do you think has the biggest impact on barcode performance?