IAA Macao China 國際廣告協會中國澳門分會

IAA Macao China 國際廣告協會中國澳門分會 Connect local marketing and advertising professionals to IAA global. 作為澳門本地營銷及廣告專業人員與國際廣告協會全球網絡之重要橋樑。

🤞IAA Macao takes great pleasure to announce the upcoming Talk at Sunset event in November! Join us for an engaging eveni...
12/11/2025

🤞IAA Macao takes great pleasure to announce the upcoming Talk at Sunset event in November! Join us for an engaging evening with Giulio Acconci (Julio) from Macau's renowned rock duo Soler, sharing how his personal story and multicultural identity can become a powerful platform for promoting cities and brands.

🥂Talk at Sunset
Topic: When A Person Becomes The Platform: Promoting Culture Through Individuality
Speaker: Giulio Acconci (Julio), Singer, Artist, Musician, Culture Ambassador
Date: 27th November, 2025 (Thur)
Time: 18:30 – 20:00
Venue: Vasco Bar, Artyzen Grand Lapa

✨Admission
• Free for IAA members
• MOP 100 for partners and members
• MOP 150 for non-members
The event includes one drink per participant. Participants can enjoy 50% discount on drinks after the first drink, until 20:30
R.S.V.P.: [email protected]
Book by 26th November 2025
Become IAA member: https://shorturl.at/UnzgH
We look forward to inspiring you in this industry event.

✨About the Talk
An individual like Giulio Acconci promotes a brand or a city by becoming its living proof. His life is not a built product, but authentic evidence. He doesn't just talk about Macau's cultural fusion; he is it. By simply telling his true story—through music, art, and daily life—he makes the abstract brand tangible and human. He becomes a relatable entry point, transforming a brand’s or a place's complex identity into a compelling personal narrative that people can connect with emotionally, making a brand or a city feel real, accessible, and unforgettable.

✨About Giulio Acconci
Giulio Acconci is one half of the Macau-based rock duo Soler, founded with his twin brother Dino. Born in Macau to an Italian father and Burmese mother, his cross-cultural heritage is the foundation of his unique artistic identity. A versatile polyglot performer, he has graced major music festivals, film, and television. His creativity further extends to the visual arts, where his solo exhibitions have garnered critical praise. Giulio's diverse background and sustained multidisciplinary career cement his status as a distinctive and influential voice in the cultural scene.

✨About Talk At Sunset
It is a series of regular events connecting professionals from around the world to share their insights and be inspired with their passion and dedication.

About IAA Macao: www.iaamacao.com

On May 28, IAA Macau had the pleasure of hosting Mr. José Alvares for a thought-provoking session on “The Communication ...
11/06/2025

On May 28, IAA Macau had the pleasure of hosting Mr. José Alvares for a thought-provoking session on “The Communication Strategies of Donald Trump – Beyond the Noise.”

Love him or hate him, it is hard to argue that Trump has master the art of disruption. With José delivering a sharp, funny, and insightful take on what makes his strategy so effective (or dangerous).

Covering conversations such as:
💡 Is Trump’s distortion of facts genius brand strategy, calculated manipulation, self delusion or something else entirely?
💡 When does disruption build momentum, and when does it cause fatigue?
💡 How can we tap into Macao’s rich cultural heritage to rebrand the city with depth and relevance?

A big thank you to José for sharing bold perspectives, thank you Artyzen Grand Lapa for hosting us and to everyone who joined us for an evening full of ideas, laughter, and provocative thinking. The world is our oyster. It’s up to us how we shape our own brand and voice.

Stay tuned for more IAA events coming soon!
👉 Join us: http://shorturl.at/jTwAm

🤞IAA Macao takes great pleasure to announce the upcoming Talk at Sunset event in May! Join us for an engaging evening im...
13/05/2025

🤞IAA Macao takes great pleasure to announce the upcoming Talk at Sunset event in May! Join us for an engaging evening imbued with networking opportunities and sharing by Macau lawyer Jose Alvares regarding his view on US President Donald Trump’s leadership and global influence.

🥂Talk at Sunset
Topic: Communication Strategies of Donald Trump: Beyond the noise
Speaker: Jose Alvares, Lawyer
Date: 28th May, 2025 (Wed)
Time: 18:30 – 20:00
Venue: Vasco Bar, Artyzen Grand Lapa

✨Admission
• Free for IAA members
• MOP 100 for partners and members
• MOP 150 for non-members
The event includes one drink per participant. Participants can enjoy 50% discount on drinks after the first drink, until 20:30

R.S.V.P.: [email protected]
Book by 27th May 2025
Become IAA member: https://shorturl.at/UnzgH

We look forward to inspiring you in this industry event.

✨About the Talk
Gain unique insights from Jose Alvares, a lawyer with who previously came across the Trump world, will share his perspective on Donald Trump's skills as a marketer, his leadership qualities, and the global impact of his policies. The talk will delve into the effects of tariffs, especially on the Chinese economy, and explore the potential opportunities for Macau and Portuguese-speaking countries.

✨About Jose Alvares
Jose Alvares, a Macau-practicing lawyer, originally from Portugal, who recently completed his Executive MBA at CEIBS (Shanghai). His experience as an entrepreneur and class president provided him with valuable insights into brand building, requiring him to tackle challenges in marketing, merchandise development, and effective communication strategies.

✨About Talk At Sunset
It is a series of regular events connecting professionals from around the world to share their insights and be inspired with their passion and dedication.

About IAA Macao: www.iaamacao.com

On January 24th, IAA Macau had the honor of hosting Mr. João Francisco Pinto, Rotary Club Deputy District Secretary – Mo...
24/01/2025

On January 24th, IAA Macau had the honor of hosting Mr. João Francisco Pinto, Rotary Club Deputy District Secretary – Mongolia Affairs and consultant for Teledifusão de Macau, S.A. (TDM), for The Talk at Sunset, discussing the crucial topic "The Media's Role in Times of War”.

Mr. Pinto delivered a compelling presentation exploring the complex relationship between journalism and armed conflicts, sharing his valuable insights as a media professional. He highlighted how journalists navigate the delicate balance between reporting on conflicts and contributing to peacebuilding efforts, drawing from his extensive experience in the field.

We express our heartfelt gratitude to Mr. João Francisco Pinto for sharing his expertise and to all participants who engaged in this important discussion.

Stayed tuned for our upcoming events!

Join IAA: http://shorturl.at/jTwAm

&peace

We invite you to an enriching evening filled with networking opportunities and valuable insights into the media's role d...
16/01/2025

We invite you to an enriching evening filled with networking opportunities and valuable insights into the media's role during wartime as a catalyst for peace, transcending geopolitical, economic, and commercial challenges.

✨Talk at Sunset
Topic: Journalism & Peace - The media's role in times of war
Speaker: João Francisco Pinto
Rotary Club Deputy District Secretary - Mongolia Affairs. He holds a degree in economics and has worked as a journalist for more than three decades and including his role as former TDM's Portuguese & English News and Program Controller.

🥂Details
Date: 23rd January, 2025 (Thurs)
Time: 18:30 – 20:00
Venue: Vasco Bar, Artyzen Grand Lapa
Admission:
* Free for IAA members
* MOP 100 for partners and members
* MOP 150 for non-members

The event includes one drink per participant. Participants can enjoy 50% discount on drinks after the first drink, until 20:30

R.S.V.P.: [email protected]
Book by 21st January 2025
🤞Become IAA member: https://shorturl.at/jTwAm

We are eager to ignite your passion at this industry event.

✨About the Talk
The media has always had a special relationship with wars and armed conflicts, which are events of great newsworthiness and public interest because of their implications. Journalists are trained to look for conflict and find wars irresistible. But journalists also have a role to play in peacebuilding.

🥂About Talk At Sunset
It is a series of regular events connecting professionals from around the world to share their insights and be inspired with their passion and dedication.

✨ About João Francisco Pinto
He is a Past President of the Rotary Club of Macau (20/21 and 23/24) and currently serves as Deputy District Secretary - Mongolia Affairs. As a media professional, he has worked within Rotary on projects of media literacy projects and, more recently, on the role of the media in times of war. He is also a member of the District 3450 Public Image Committee. João Francisco Pinto holds a degree in economics and has worked as a journalist for more than three decades including his former role as TDM's Portuguese & English News and Program Controller.
&peace

Great applause to our Talk at Sunset ! Thanks Eng. João Manuel Costa Antunes for delivering an engaging and insightful s...
28/11/2024

Great applause to our Talk at Sunset ! Thanks Eng. João Manuel Costa Antunes for delivering an engaging and insightful sharing regarding the history and story of Macao Grand Prix, focusing on the past milestones and achievements before 2015, when Eng. Antunes was still overseeing the coordination of the motorsport spectacular. A heartfelt gratitude for all our guests, business partners and participants who attended the sharing session.

Thanks Artyzen Grand Lapa for your kind arrangement of Vasco Bar as our event venue!

Stay tuned for more upcoming happenings from IAA Macao!

✨IAA Macao takes great pleasure to announce the upcoming Talk at Sunset event in November! Join us for an engaging eveni...
15/11/2024

✨IAA Macao takes great pleasure to announce the upcoming Talk at Sunset event in November! Join us for an engaging evening imbued with networking opportunities and insightful stories to celebrate the excellence of Macao’s legendary sport spectacular – The Grand Prix!

✨Talk at Sunset
Topic: Macao Grand Prix: Beyond the Races
Speaker: Eng. João Manuel Costa Antunes, Former Director of Macao Government Tourism Office and Past Coordinator of Macao Grand Prix.

🥂Details
Date: 28th Nov, 2024 (Thurs)
Time: 18:30 – 20:00
Venue: Vasco Bar, Artyzen Grand Lapa
Admission:
• Free for IAA members
• MOP 100 for partners and members
• MOP 150 for non-members

The event includes one drink per participant. Participants can enjoy 50% discount on drinks after the first drink, until 20:30

R.S.V.P.: [email protected]
Book by 26th Nov 2024
🤞Become IAA member: https://shorturl.at/jTwAm

We look forward to inspiring you in this industry event.

✨About the Talk
Eng. João Manuel Costa Antunes, a big legendary figure of Macao, will share his stories and insights in an upcoming talk titled "Macao Grand Prix: Beyond the Races," highlighting how this legendary sports spectacular serves as a catalyst for Macao's global development and its impact on the region’s tourism landscape.

🥂About Talk At Sunset
It is a series of regular events connecting professionals from around the world to share their insights and be inspired with their passion and dedication.

✨ About Eng. João Manuel Costa Antunes
Born in Lisbon, Portugal, Eng. João Manuel Costa Antunes is a distinguished figure in the field of tourism and public works, endowed with a career spanning several decades in both the private and public sectors. Upon graduated in Structural Civil Engineering from I.S.T. in Lisbon, he began his professional journey in 1974, initially working in the private sector before transitioning to the Portuguese government in 1975.

Since 1983, Eng. Antunes moved to Macao and commenced his three decades of journey in servicing the Macao Government. He started as an adviser for the Macao Government, focusing on public works, and quickly rose to prominent positions, including Vice President of Leal Senado (Municipal Council) in 1984 and adviser for the Macao Marine Department in 1987. His most significant contributions came during his tenure as the Director of the Macao Government Tourism Office (MGTO) from 1988 to 2012. In this role, he coordinated major cultural and tourism projects, including the International Music Festival, Miss Macau Pageant, Dragon Boat Races, and the International Fireworks Festival.

Eng. Antunes has been an integral part of the Macao Grand Prix, serving as its Coordinator from 1988 to 2015. His leadership in this prestigious event has played a vital role in promoting Macao as a global destination and enhancing its tourism sector. Additionally, he coordinated the "Handover Ceremonies Office" in 1999 to witness the remarkable moment in Macao’s history for its return to Mainland China.

Aside from the governmental works, Eng. Antunes remained active in the tourism industry and cultural landscape. He served as President of the East Asia Travel Association (E.A.T.A.) in 1994 and as Chairman of the Pacific Asia Travel Association (P.A.T.A.) in 2012. He was also the founder of "Casa de Portugal em Macau," a Portuguese association established in 2001. Recent years, he also acted as the President of SKAL International Macau from 2016 to 2022, garnering deep respect and recognition in the industry.








🥂IAA Macao takes great pleasure to announce the upcoming Talk at Sunset event in October ! Join us for an engaging eveni...
20/10/2024

🥂IAA Macao takes great pleasure to announce the upcoming Talk at Sunset event in October ! Join us for an engaging evening imbued with networking opportunities and insightful talk regarding the power of branding delivered by global marketing expert!

✨Talk at Sunset
Topic: Re-inventing Brand “Macau” in an ever-changing World
Speaker: Mr. Steven Yung (戎子江)
Date: 30th Oct 2024 (Wednesday)
Time: 18:30 – 20:00
Venue: Vasco Bar, Artyzen Grand Lapa Macau

✔Admission
• Free for IAA members
• MOP 100 for partners and members
• MOP 150 for non-members
The event includes one drink per participant. Participants can enjoy 50% discount on drinks after the first drink, until 20:30
R.S.V.P.: [email protected]
Book by 28th Oct 2024
We look forward to inspiring you in this industry event.

🥂About the Talk
Steven will share his insights on reinventing the "Macau" brand in today's rapidly evolving landscape. He will draw on examples from established global brands, highlighting their innovative marketing strategies to demonstrate the vital role of branding. This is essential for organizations seeking to drive sustainable business growth in dynamic markets.

🥰About Talk At Sunset
It is a series of regular events connecting professionals from around the world to share their insights and be inspired with their passion and dedication.

✨About Steven Yung
Steven is a proven entrepreneurial leader with extensive management experience earned from leading multinational and local companies across Asia and the USA.

He has held leadership roles in various industries, including Consumer Experience, Brand Innovation, Media & Entertainment, Property, Manufacturing, Retail, and FinTech. Notably, he served as CEO of HKEx-listed Imagi International, elevating China's top IP through collaborations with Disney Global, Hauyi Brothers, iQiYi, etc. He also led a successful IPO as Executive Chairman of Clear Media JV with NYSE-listed Clear Channel Worldwide with Goldman Sach as IPO banker. He was General Manager at Sino Land Group. President of Nielsen Media International responsible for unlocking deep values of “Big Data” for all international markets.

Based at The Coca-Cola Company HQ in Atlanta, Steven became the first Asian to lead Global Marketing services, overseeing operations in 200 countries and collaborating with partners like the Olympics, NBA, Disney, McDonald’s etc.

His holistic marketing & business-building initiatives included a transformative campaign with Donald Trump's “all business” airline in New York … Nationwide purpose-driven Brand building & sales generating campaign to successfully raise charitable funds to support USA Olympic hopefuls with public service launch video by President Bush.

Born in Shanghai and grew up in Hong Kong, Steven began his career in broadcasting as a DJ and concert producer. He later transitioned to advertising with McCann Erickson, promoting Coca-Cola products across Asia … onward to become Chief Marketing Officer of Coca-Cola Asia responsible for successful launch of many new Brands to benefit all stakeholders!

As a firm believer to ‘give back’ to the community, Steven’s global & local philanthropic leadership blesses various charities such as Heifer International, Youth Global Network, Quality Mentoring Network, etc.

IAA Macao is excited to share the latest International Advertising Association Global Campaign: The United Nations of IA...
06/09/2024

IAA Macao is excited to share the latest International Advertising Association Global Campaign: The United Nations of IAA

Following the success behind the International Advertising Association (IAA)'s global networking dinner in Cannes, we're excited to announce the launch of its “The United Nations of IAA" campaign which symbolizes the spirit of unity and collaboration within our diverse global community of IAA's board members, across 56 countries.

This campaign aims to highlight the IAA’s commitment to inclusivity and diversity, showcasing our global leadership team, which embodies unique perspectives, a collaborative spirit, and compassion.

“Our global community is stronger when we come together, and we believe that by promoting collaboration and inclusivity, we can drive meaningful change in the advertising landscape,” said Sasan Saeidi, IAA World President & Chairman.

“As we kick off this global campaign, we invite members and non-members alike to join us in this movement,” said Dagmara Szulce, IAA Global Managing Director.

“We welcome new members and you to engage with us and become part of this transformative journey. Together, we can build a more sustainable future for the advertising industry—one that reflects the diverse voices and innovative ideas of our community” said Rebecca Choi. IAA Macao Chapter President.

WHY DESIGN MATTERS?"Design matters because it shapes our experiences, influences behaviors, solves problems, and enhance...
24/06/2024

WHY DESIGN MATTERS?
"Design matters because it shapes our experiences, influences behaviors, solves problems, and enhances functionality and aesthetics, while adding beauty and meaning, ultimately improving our interactions with products, environments, and systems." - Carlos Sena Caires

Design is a crucial tool of a good marketing strategy. A meaningful and consistent visual representation will influence the user experience across all channels. It will help to tell the story of your brand and touch the heart of your audience.

🦸🏽MARKETING SUPER POWERS 2024 | UNDERSTANDING THE CUSTOMER JOURNEYModern marketers can shape the entire customer journey...
17/06/2024

🦸🏽MARKETING SUPER POWERS 2024 | UNDERSTANDING THE CUSTOMER JOURNEY
Modern marketers can shape the entire customer journey. By creating a 360-degree view of customers, they gain insights into touch points, preferences and pain points. This superpower allows them to optimize interactions at every stage of the journey.

Endereço

Macao

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