23/09/2026
πΎπΌπππππ ππππ. π
You press play.
Someone is speaking.
But there are no captions.
For many Deaf viewers, the conversation has already happened, without them.
That's why captions matter.
They make videos, films, social media content, online meetings, training sessions, public information and creative work more accessible.
And here's the thing:
Captions aren't decoration.
They're access.
Good captions help people understand what is being said β and, where relevant, important sounds and context too.
So if you're creating content:
π₯ Caption your videos.
π± Caption your social media content.
π€ Caption recorded events and conversations.
π» Make your online content accessible.
Accessibility shouldn't be something we remember after publishing.
Build it into the creative process from the beginning.
Because inclusion means making sure people aren't simply invited to watch, they're able to fully experience and participate.
Nyambura Caterina