19/08/2026
Kenya Association Of Waste Recyclers (KAWR) participated in a stakeholder workshop convened by the Nema Kenya to support the development of a five-year communication strategy on waste segregation and behavioural change in Kenya. The initiative is aligned with the Sustainable Waste Management Act, 2022 and the Environmental Management and Co-ordination (Waste Management) Regulations, 2024, which establish the national waste segregation colour codes of Blue, Black and Green.
The workshop brought together stakeholders from government, civil society, NGOs, academia and the private sector to discuss how public awareness and household-level waste segregation can be strengthened. From KAWR’s perspective, the discussions highlighted the importance of developing a practical, evidence-based communication campaign that goes beyond awareness creation to connect household segregation with actual collection, recovery, recycling and end-market systems. Effective segregation at source must be supported by a functional waste recovery value chain so that the public can see the value and purpose of separating waste.
NEMA, represented by Mr. David Ongare, Director of Environmental Compliance, emphasised the need for solutions that reflect the Kenyan context and culture and called for stakeholders to contribute evidence and experiences to inform behaviour change. The workshop was supported through the Strategic Sector Cooperation (SSC), a Denmark–Kenya partnership supporting the country's circular economy transition, with the communication campaign being spearheaded by Burson Consultants
KAWR’s participation provided an opportunity to bring the perspectives of waste recovery and recycling actors into the process and to emphasise the need for a communication strategy that is practical, inclusive and linked to Kenya’s broader circular economy and waste recovery objectives.
Richard Kainika KEPRO Kenya Muchiri Antonio Pakpro KENYA EPROK KENYA Haprok Kenya