Samson Mbatha Mwanza Foundation

16/05/2026

16/05/2026

Many young people are exposed to to***co and ni****ne before the age of 15 through peers, retail shops, TV, movies, and social media.

And the impact is serious.

Ni****ne can harm the developing brain, affecting:
✔️ Attention and concentration
✔️ Mood and emotional regulation
✔️ Impulse control and decision-making

According to the DaYTA study:
✔️ 2 in 5 adolescents saw to***co use on TV, videos, or movies in the past 30 days
✔️ 1 in 10 adolescents saw to***co advertisements or promotions at points of sale

Exposure is happening every day — often before young people fully understand the risks.

We all have a role to play:
✔️ Parents
✔️ Teachers
✔️ Communities
✔️ Media platforms
✔️ Policymakers

Together, we can create healthier environments for young people.

📣 Share this to help others understand how ni****ne affects developing brains.






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Flavoured products increase the likelihood of youth initiation.
49% of Kenyans who use ni****ne pouches use them because of their flavours
68% of Kenyans who use e-cigarettes use them because they come in flavours they like.







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