12/08/2026
We had an insightful night as we listened to PP Mutuku Nzinga share insights on membership and retention. PP Mutuku shared that 38% of everyone who leaves rotary leaves inside their first two years while 4% is the annual loss rate after two years. It stays roughly there for the next 8 years.
Mutuku added that what this means is that the first 24 months is the whole game, and this is a small, specific, and winnable piece of ground.
He challenged us to engage members fully during the onboarding process, give members value for their membership, and above all, strive to be the club people don't want to leave!
A small nugget of wisdom; People do not leave clubs where they are needed. Being needed is the cheapest retention tool we own!