28/07/2026
๐๐ง๐ฅ๐จ๐๐ค๐ข๐ง๐ ๐๐๐ฐ ๐๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ข๐๐ฌ ๐๐จ๐ซ ๐๐๐ง๐ฒ๐'๐ฌ ๐๐ฆ๐๐ฅ๐ฅ๐ก๐จ๐ฅ๐๐๐ซ ๐๐๐ข๐ซ๐ฒ ๐
๐๐ซ๐ฆ๐๐ซ๐ฌ
Today marked an exciting milestone as Heifer International, Mastercard, KCB Foundation, and KCB Bank Kenya launched the Farmer Visibility Project in Nairobi. The new initiative is designed to help smallholder dairy farmers build trusted digital transaction records, strengthen financial inclusion, and improve access to markets and financing.
Under the partnership, Mastercard is funding Heifer International as the lead implementing partner responsible for overall project delivery and coordination. The project aims to reach 30,000 smallholder dairy farmers over a nine-month pilot period and has the potential to scale across Kenya. Heifer International is implementing the project in partnership with KCB Foundation and KCB Bank Kenya as subgrantees.
By digitizing milk deliveries, payments, savings, and input purchases, the initiative will help create more transparent transaction records, improve access to quality inputs, formal markets, and financing, and enable financial institutions to design solutions that better match dairy farmersโ cash flow and production cycles.
Speaking during the launch, Daniel Huba, Vice President, Growth Segments, Mastercard, said, โThrough our investment and the deployment of our Farm Pass solution, farmer transactions will be digitized, their traceability strengthened, and access to payments and financial services improved. This pilot is a proof of concept for a business model we believe can be scaled across Kenya.โ
Wairimu Munyinyi-Wahome, Country Director, Heifer International Kenya, hailed the important contribution by smallholder farmers in economic development, โSmallholder farmers are entrepreneurs. They are business owners, suppliers, employers and investors in their communities. Yet many remain invisible to the financial systems and markets that could help them grow. Through this initiative, we want to change that by making farmers more visible and better connected to finance, markets and the opportunities they need to thrive.โ
Mendi Njonjo, KCB Foundation, Managing Director, added that the partnership will create a pathway for economic inclusion. โSustainable community development begins by creating opportunities that enable people to participate meaningfully in the economy. We are combining digital innovation, financial inclusion and practical agricultural support to help smallholder dairy farmers build resilient businesses, increase productivity and improve household incomes.โ
Heifer International is grateful to Mastercard for its partnership and investment in advancing digital and financial inclusion for Kenya's smallholder dairy farmers.
KCB Group Heifer International Africa