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Helping girls grow up confident, kind, and unstoppable. Join Neon Pink.

14/04/2026

30 girls. 2 hours. One room full of kindness, laughter, and really good friends. 🩷

27/03/2026

Just kidding… but not gonna lie, the FOMO is real when I see pictures of my friends from back home all together and I’m just not there. 🥴

But it got me thinking. That feeling of not being included, even when it’s just geography? It stings a little even as an adult. Now imagine being a girl navigating that in a world of group chats, Instagram stories, and who got tagged and who didn’t.

Exclusion, empathy, and raising girls who know how to navigate both. New on Substack. Link in bio. 🔗

19/02/2026

Good friendship feels like ease, not effort.

New on the Substack: helping our daughters recognize which friendships fill them up vs. drain them (and the framework that makes it easier).

Link in bio 💗

30/01/2026

Full article in bio 👆

I’m a mom of two girls who remembers EXACTLY what mean girls feel like.

So I dove into the research on why girls are cruel to each other and how we give our daughters tools to handle it (without becoming mean girls themselves).

Free downloadable toolkits included.

28/01/2026

The exclusion. The gossip. The silent treatment. The comments that stick with you.

I remember all of it. And now I’m raising a daughter, so I did the research.

Turns out, 41-48% of girls experience relational aggression every single month. It has a name, it has psychology behind it, and most importantly: we can prepare our daughters for it.

New article breaking down why girls are mean to each other, what’s really going on, and how we give our daughters the tools to handle it (and NOT become mean girls themselves).

Link in bio 👆 Plus free toolkits for moms and girls.

Because we’re raising the generation that breaks this cycle.
MiddleSchool ParentingAdvice RaisingGirls EmpoweredGirls

16/01/2026

Mothers’ body comments = #1 predictor of daughters’ body image.

Not social media. Not peers. YOU.

My article + 34-page printable workbook 👉 Link in bio

Here’s what the research shows:
Every time you say “I hate my body” in front of your daughter, she saves it. At 13, standing in front of her mirror, she plays it back.At 16, crying in a dressing room.At 25, avoiding photos.

Your voice becomes her inner voice.

2024 studies measured what happens when moms make self-critical body comments in front of daughters (ages 8-12):
• Lower body esteem - immediately
• Disordered eating attitudes - immediately
• Changed eating behaviors - immediately

Girls as young as 5 years old are already copying their mother’s dieting behaviors.

One comment. Instant impact.

But here’s the hope:
You can change this TODAY.
The phrases I’m retiring:
❌ “I hate my body”
❌ “I hate how I look”
❌ “I can’t eat that”

💗 Save this📲 Share to stories👯 Tag a mom who needs this

13/01/2026

💖 Your Daughter Is Watching 💖

I just wrote an article on Substack all about how our body image as moms shapes the way our daughters see themselves. I’m the first to admit I’m trying so hard not to pass on these insecurities to my girls.

For the first time, I’m opening my heart and being extremely vulnerable and honestly I’m a little nervous.

I also included a free 34-page workbook for moms and daughters to explore this together. It’s full of conversation starters and activities to make these important talks a little easier.

👉 Check out the article and download the workbook via the link in my bio.
💬 I’d love to hear what you think. Please tell me if you like it!

MomAndDaughter

06/01/2026

Today is my 4-year-old’s birthday.

It felt like the perfect day to launch something I’m building for her - for all of them.

I disappeared from Neon Pink in November because I was burned out. Completely.

Events, podcast, merch, social media - I was doing too much while working full-time and raising three kids.

My 8-year-old was so proud of me. She told her friends. She wore the Neon Pink shirt to school. And here I was, stopping.

That broke my heart. But by December, I realized: I don’t need to quit. I need to start over. Smarter. Simpler. Sustainable.

HERE’S WHAT’S NEXT:
Starting today, I’m writing weekly essays on Substack about raising daughters who don’t spend decades hating themselves like I did.

Every Monday, you’ll get:
→ Real stories (body image, people-pleasing, insecurity - all of it)
→ Research and what experts say
→ What we can do differently with our daughters
→ Real tools you can actually use

Mom-to-mom conversations. Not just Instagram captions. The full story.

First essay is live today: “I Stopped (And Here’s Why)”

If you’re raising daughters and trying to figure this out - join me.

Link in bio to subscribe (it’s free) Let’s fix girlhood together.

10/11/2025

Starting the holidays with a little mom pact 🤝🎄
Because this season comes with wishlists, trends, and “everyone has that but me.”
But our girls deserve to know:
Their worth isn’t something you can buy.

We’re raising girls who know their value comes from who they are, not what they wear.
Let’s do this together 💗✨

09/11/2025

Hot Wheels just opened a permanent section inside the American Girl store in NYC and I’m not okay. 🏎️💗

We got to experience the launch; cookies, designers, the whole thing. But what matters is that this space EXISTS now. Permanently.

My girls walked through a store where race tracks and dollhouses share the same floor. Where they didn’t have to choose what they’re “supposed to” like. They just explored everything.

This is what I want for them. A world where they can be race car drivers AND dancers. Engineers AND artists. Where nobody tells them to pick a lane.

Hours later we’re in Central Park racing monster trucks, and they’re already planning what they want to design next.
This is the world is building. 💗🏎️

- thank you for making this happen.

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