10/04/2026
FROM MY DESK
(MELBOURNE)
( AUSTRALIA)
"FLORICULTURE AS A MEGA INDUSTRY,COULD PAVE THE WAY FOR OVERCOMING THE EMPLOYABILITY ISSUES AND RESTORATION OF CULTURE OF ROBUST RESEARCH AND INNOVATIVE ECOSYSTEM IN JAMMU & KASHMIR."
FLORICULTURE in Jammu & Kashmir is experiencing significant growth and has tremendous potential due toregions unique ecological niches, climatic advetages and increasing demand.The government is actively supporting initiatives and various projects and over the period has expanded exponentially with increase in area and production both.Lots of projects to boost commercial floriculture including infrastructure development,market support and innovative skills have already been launched.
The climatic behaviour allows production of commcially important flowers that include Tulips,Lilliums,Chrysanthemums, Gladioli,Gerberas,Roses and many others supported by consumer driven markets,direct marketing,on- line sales and are shaping the future of this industry.There is a need to focus on the challenges like limited post harvest infrastructure,hassle Free Marketing network, quality, shelf-life, refrigerated transportation,network of cold storages and establishment of floriculture mandis etc.Before its declaration as an industry it is imperative to classify the zones on the basis of their production potential,soil and climatic preferences,road network, cluster of cold storages facilities to facilitate the end to end moment.
summarilly, floriculture in J& K is poised for significant growth driven by government support,local & national demand and regional suitability.