17/09/2026
An online discount does not always mean a better deal.
Crossed-out MRPs and attractive discount percentages can create an illusion of savings, while your local retailer may offer more quantity, immediate availability and trusted service.
But there is a bigger issue that needs urgent government attention: India urgently needs standardised packaging and MRP norms for comparable products.
Today, the same product can be presented in different pack sizes, quantities and MRP structures across channels, making genuine price comparison extremely difficult. Deceptive or confusing MRP practices must end. Consumers should be able to compare products on a clear ₹-per-unit/quantity basis, irrespective of whether they buy online or from a local retailer.
For example, a 420 g product listed online may be available at a local store with 20% extra quantity, yet the online crossed-out MRP and discount percentage can create the impression of a better deal.
AICPDF demands transparent and standardised packaging, clear quantity declarations and comparable MRP disclosures across all channels.
Consumers deserve to know exactly what they are paying and exactly what they are getting.
Before clicking Add to Cart, check with your local dukandaar. The better value may already be waiting in your neighbourhood.
Standardise packaging. Make MRP transparent. Protect consumer choice. Ensure fair competition.
