PRCI Chandigarh

04/04/2026

Yesterday, on 3rd April 2026, the PR fraternity in India observed the PRCI Foundation Day. A major national level event was held at Kolkata.

31/03/2026

06/12/2025

When turbulence strikes, resilience defines the journey.

This week, IndiGo—India’s largest airline—faced an unprecedented operational disruption, with over 1,000 flights cancelled in a single day.

For a brand synonymous with reliability, this was a moment of reckoning. Yet, the real story isn’t the mishap—it’s the response.

IndiGo’s leadership acknowledged the issue, apologised publicly, and committed to structural changes. But is IndiGo truly apologitical?

This is a powerful reminder that transparency and accountability are the cornerstones of trust. For leaders and organisations, three lessons in crisis communication management, stand out:

Are You Prepared? Have you done thorough risk mapping?

Have you anticipated regulatory and compliance issuses before they disrupt your operations?

Are you ready with your communication strategy in times of crisis?What had been your TAT (Turn Around Time) to respond honestly, and with clarity?

The only edge to success in such a situation will be measured by your forthrightness, truthful analysis of situation, admission of the lapses, and agility in responding to every query.

Every industry faces its own “IndiGo moment”—a sudden challenge that tests systems and values.

Success in saving reputation lies not in avoiding turbulence, but in learning to navigate through it.

What strategies have helped you steer through unexpected disruptions in your organisation?

Institute for Public Relations Public Relations Council of India ( PRCI ) Public Relations Professionals Vivek Atray - Author and Motivational Speaker Public Relations Council of India - PRCI WORLD Renuka Salwan

04/12/2025

Trained communicators shall always be in demand.


Shoolini University

Kickstart your journey in digital media careers in India with emerging newsroom trends and skills you need today. Read more.

18/10/2025

Suddenly, we find a happy trend in public relations garnering attention from the corporate. The national apex body of public Relations, Public Relations Council of India (PRCI) had its Global PR Conclave at Goa in September 2025, and we have found another Public Service entity, Coal India having conducted its National PR Conclave recently in Jharkhand.

It is time that the PR persons in PSUs also join the professional bodies to make a concerted efforts to reach out to the CEOs, and the corporate sector to explore and expand their organisational success through effective use of the Power of PR.

Power, Public Relations Council of India - PRCI WORLD Relations Council of India Institute for Public Relations Vivek Atray - Author and Motivational Speaker

18/09/2025

Goa calling.......
Get Set Go......

16/08/2025

Leverage Public Relations to Build Trust and Credibility for your business, your brand, your personal brand.

https://youtu.be/kozsePdr8iM?si=y1JOFGw7FFutL6Jc

Public Relations Professionals Public Relations Council of India - PRCI WORLD

Public Relations Professionals Hold 19th International Congress In Lagos ...

16/08/2025

The two most powerful PR agency execs in the world, Edelman’s Richard Edelman and Omnicom's Chris Foster, convene at for the biggest debate of the year — analyzing the future of the communications industry. Secure your ticket now: https://www.prdecoded.com?promo=PRNationPanel&tr=true

07/05/2025

Every institution must work to raise its trust and reputation among its 'publics'. PR intervention is required in some of the public institutions where reputation is at a low ebb.

Citizens want to see the police transformed into a politically neutral and people-friendly service, rather than an instrument of state repression, said participants at a discussion marking the third day of the four-day police week

03/04/2025

PRCI is 21 years young...
Celebrated Foundation Day today with PR family joining in from all over. ...
Felicitations to one and all to be part of this incredible journey.....
Lets together march ahead carrying the flag of PRCI to greater heights....
Adopt Adapt Evolve....

Public Relations Council of India - PRCI WORLD

22/03/2025

We are LIVE. Annual Convocation at Shoolini University at Solan is live now. Hon'ble Governor of Himachal Pradesh is the Chief Guest. You can watch it Live. https://www.youtube.com/live/NPsW7iA63u0

The proud moment for Shoolini University is that one of our faculty member Mr. Parth Kaushal, having completed his Doctorate in a record period of three years, would be formally receiving his Ph.D. degree.

The PR community congratulates him. He shall be one of the esteemed member of the new Chapter, which is in the offing and would be announced soon.

Atul Khosla, Vipin Pubby Nisha Kapoor Ranjanna Thakur, Nishtha Anand Vivek Atray - Author and Motivational Speaker, Renuka Salwan YCC Shoolini University Jayaram Mb Geetha Shankar- The Foodie Traveller T. Vinay Kumar Kesavan Ravindran Public Relations