BeautifulBengaluru

BeautifulBengaluru Beautiful Bengaluru is now Beautiful Bharat: a citizen volunteer group working towards a cleaner & greener city, country, and world

Beautiful Bengaluru began as a vision to enable a charming city retain its identity even as it evolved into a city of the future. It now inspires simple habits that make for cleaner, greener cities everywhere. Beautiful Bengaluru is now BEAUTIFUL BHARAT - a movement that actively engages citizens to push for their rights, but also discharge their responsibilities for clean-green-safe cities. Beaut

iful Bharat is a dream that collectively we can turn into a reality. Be a part of the change and play a role in the transformation of your city, while also greening the planet. By engaging citizens to ‘Be The Change’, we aim to push greener thinking into daily habits of individuals/communities/enterprises, through our many campaigns and resources on reduced waste, litter, saving resources or working for cleaner public spaces. We believe that if each citizen plays their part with small steps for sustainable living, it will all add up for impact. Our current priority campaign is to and we need your support to make this crucial movement a success. We brought the issue to the national spotlight in March 2020 against the backdrop of covid spread, with a petition to the PM - spitting is now a punishable offence. We continue to drive a national movement to ease out the habit of spitting once and for all, grabbing the inadvertent opportunity provided to the country by the pandemic – because now people are listening! Spitting spreads covid, yet those who spit seem unaware and move masks aside to spit. Bridging this knowledge gap is the crux our campaign through a massive awareness-building exercise. This is being done through campaign partners across the country – be it civic, community, medical groups, NGOs, educational institutions etc, all part of The Alliance to StopIndiaSpitting. Building a strong network is enabling us to spread the campaign message far and wide. Our bank of resources (posters and videos including celebrity appeals, song spoofs, animated videos targeting at underprivileged groups, etc) makes it easy to put out continued messaging that clearly reinforces that spitting must stop. We need the support of those who do not themselves spit, because it is they who need to explain and drive the change. Your support to spread our campaign resources, to connect us with partners or celebrity contacts will be very useful. You can search using as key word, to know more about our posts and progress on this movement. To access all our campaign resources, use the following links:
StopIndiaSpitting playlist https://rb.gy/mrzwmp
Resources drive (posters, videos, campaign history) https://rb.gy/qthqs7
Follow us on social media to stay updated

Here is a fact most do not realise: SPIT KILLS! How do you explain to someone not to spit if you don't speak their langu...
24/08/2026

Here is a fact most do not realise: SPIT KILLS! How do you explain to someone not to spit if you don't speak their language? Especially when they think there's nothing wrong because that's what they've grown up seeing and doing?

We encountered this problem when Covid hit and Odette Katrak launched the StopIndiaSpitting movement. We felt we must put out campaign messaging in as many languages as possible.

These powerful designs in 10 different languages were made by our StopIndiaSpitting creative partner 21n.78e, with the clear aim of spreading the No Spitting message that could help stop spread of coronavirus!

SpitKills was put out in 2021, and is still as relevant 5 years later, especially with higher pan masala sales and more spit stains everywhere. Covid may be over but continued spitting is spreading TB and other diseases.

Let's combine forces to raise the noise level - in every language to make it clear that public spitting is no longer acceptable.

Use these creatives as banners, standees or posters on your social media or whatsapp groups. We request that you tag both Beautiful Bharat / community volunteer group and 21n78e Creative Labs with hashtags .

We also request that if being made into banners or standees, to please use only permitted materials and avoid use of flex material, and use them at suitable locations without defacing public spaces. It is good if we could like to do things right, while trying to right another wrong that ails our nation.

Do support the StopIndiaSpitting movement and comment or DM to know how you can be a part of this national movement and bring change in your city.


22/08/2026

Freedom from spitting is a cry we have been raising since March 2020 when Covid began. Many interpret that freedom means they are free to spit anywhere and everywhere, whenever they please.

Spitting in public as a habit is described through many words beginning with D, which you'll see in this reel. But the biggest D in 2020 was 'dangerous' because public spitting was spreading Covid.

Our campaign partner 21n.78e came up with a great campaign - because indeed it does, by its disease-spreading potential. Most who spit are unfortunately unaware of this, so it chalked out our focus for 2020 - to make it clear that public spitting is no longer acceptable.

We then launched the movement in March 2020 with Odette Katrak driving strategies. The team at 21n.78e did this fabulous campaign pro bono for a crucial national cause. Through their creatives in 10 languages, we were able to spread the message far and wide that spitting spreads disease and spitting must stop. We are forever grateful for the support.

This reel is just a teaser - stay tuned for the creatives as well, because they are amazing and still relevant even today. Spitting continues unabated with paan masala sales soaring.

Please support the movement and request those you see spitting not to. Together, we can StopIndiaSpitting and make India proud.

Let's put our nation on the path to this much-needed freedom from spitting so we no longer need to worry about those filthy stains and their impact on health, civic and national pride.

Stay tuned for our Freedom series as we work with various priorities one by one.



Freedom from litter is one of the many kinds of freedom that our campaigns continue to work towards. Independence Day br...
21/08/2026

Freedom from litter is one of the many kinds of freedom that our campaigns continue to work towards. Independence Day brought our country freedom, but 79 years later, we still have streets which are filthy, littered and sometimes literally desecrated with filth and garbage.

We turn the spotlight on the habit of littering. Many may not have been taught at home or school that littering is not okay – but that has changed with high focus on Swachh Bharat. Uneducated or not, sadly littering continues on our streets. What constitutes litter and where should it go instead?
From paan or toffee wrappers to bus tickets to even discarded footwear or pet p**p, all these on our streets are avoidable. Our poster set tells you more.

You can plan a role too to seed habit change and make a difference. Gently make the person aware that littering is not okay. The way to do it so there is no argument is simple:
- Smile and just say ‘Swasth Bharat’
- Bend and pick it up, put it in a bin if nearby - don’t forget the smile.
- Hand it over to the person, smile and say ‘Swachh Bharat’ or 'dustbin'.

Small steps, pleasant conversations and key lessons gently taught. A 1000 such conversations in every city all the time can turn the tide. Ignoring means nothing will change. Confronting too will not bring the change we hope for. Above is our tried and tested formula that is bringing slow change on the ground, one conversation at a time.

Use our posters, use our strategy. Try it, tell us, tell others. We all need to jump in to make our nation truly free from litter.

Catch coverage of the evolving NoBalloonsPlease campaign over the years. It is a cry that has been spreading across the ...
19/08/2026

Catch coverage of the evolving NoBalloonsPlease campaign over the years. It is a cry that has been spreading across the nation, with 100s of eco-conscious citizens and environment groups speaking up for celebrations minus balloons.
Started in 2017 through a simple poster, NoBalloonsPlease is now everyone's campaign, and a much-needed national movement. These articles have put the phrase 'no balloons' in the headlines, bringing this simple message to lakhs across cities: ‘balloons are no longer okay as decor'.
We are grateful to the media for support through coverage that drives behaviour change for more conscious celebrations. Also, to supporters who have spread the reach of the message far and wide. Abhi&Niyu | Following Love 🇮🇳 Vani Murthy Sonika | Sustainable Lifestyle | Sustainable Parenting News With Navya | Climate Action & Sustainability EAT RAJA Plog Raja and many more. Art by Suresh Randadath, flower samples by IBBANI Flowers, event support by to name a few.
There is definite progress with much impact seen in the last 2-3 years. Many communities are proudly sharing their vibrant decorations minus balloons.
The articles also cover multiple strategies used to bring change in the campaign driven by Odette Katrak - awareness through posters/reels, support from influencers, artists, live events with children, petitions, twitter storms and more. More people now understand why balloons are no longer appropriate in today's stressed environment.
A key focus is evolving earth-friendly alternatives, making them available through a network of sustainable vendors. Crochet buntings made by Bengaluru elders in their 80s are our favourite, apart from flowers and DIY upcycled decor too (images in the post)
Independence Day is over, but the goal of easing out balloons at year-round events continues - birthdays, weddings, anniversaries, inaugurations, etc - the time has come to firmly say no to balloons. Catch posters which explain why, what not and what else.
Let's embrace green celebrations, and consciously choose decor of cloth, paper or flowers that can be reused, recycled or composted. Together, we join hands for celebrations that care.


The Lalbagh flower show has concluded yesterday after 12 days. It is indeed an event that brings much pride to residents...
18/08/2026

The Lalbagh flower show has concluded yesterday after 12 days. It is indeed an event that brings much pride to residents of the city, showcased in what has rightly been called the jewel of Bengaluru.

Read this Bangalore Mirror article by Garima Prasher today 18.8.26 with the highlights of efforts behind the scenes, that go into make this one of the cleanest flower shows over the years.

Efforts from many teams bring us closer to the goal each year of less litter and less waste. Herculean efforts by staff of Lalbagh and the Department of Horticulture, along with persistence of volunteer teams from Saahas have ensured no litter on the ground and a spotless premises by late night on the last day of the show itself! Sunday plogging efforts by The Indian Ploggers Army were also seen. Beautiful Bharat continues with awareness and backend coordination and monitoring on many angles.

Quoted here are:
- Jt Director M Jagadish on reduction of waste this year and overall measures
- Sneha Mohan, Manager Sahaas on reasons for less waste this year
- Odette Katrak on overall improvement and plastic ban status.

As a resident of the city, you can help this goal of spotless zero waste premises by always carrying your own reusable water bottle and bags, not just whenever you visit Lalbagh but everywhere. Because our small steps bring definite impact towards cleaner cities and a greener planet.





The campaign got much support across the country ahead of 15th August, with many shifting away from earlier default ba...
16/08/2026

The campaign got much support across the country ahead of 15th August, with many shifting away from earlier default balloons to cloth, paper or flower decorations.

The campaign continues to create awareness, so that the next event, be it a birthday, wedding or any other, at home, office or anywhere, can once again be celebrated with decorations that are earth-friendly.

Oh, and one more reason to give up balloons? The litter! Look on your streets this coming week, you'll be sure to spot balloon fragments in many corners, because they are not easy to sweep so escape the cleaners' brooms. Balloon fragments are dangerous to air, soil, water but also to health of humans and animals.

Do support the campaign, sign the petition pushing for balloons to be banned. Search for No Balloons Please on Change.org or catch the link in Bio.




15/08/2026

As proud Indians, we celebrate our national days of Independence Day and Republic Day with much fervour and patriotism.

But what does Independence Day mean to each citizen? Many who celebrate with fervour on this day in fact contribute to problems that pull our country down in many respects.

Our founder Odette Katrak shares a small list of things we can all do to make our country one we can all truly be proud of. One where we are conscious of our responsibilities, ensuring our public spaces are cleaner and each of us influences others to stop littering or spitting, to stop using plastic, disposables or balloons, all of which which harm our environment. These of course, are among many other duties of conscious citizens. Collectively, our actions can ensure cleaner streets, healthier cities and a prouder nation.

Let’s celebrate this Independence Day then through actions that make our country a truly Beautiful Bharat.





Freedom from spitting - something the nation still needs 80 years after Independence, and it’s just a conversation away!...
15/08/2026

Freedom from spitting - something the nation still needs 80 years after Independence, and it’s just a conversation away!

Most who spit are not aware that spitting spreads disease or that it is not an acceptable habit, but patient conversations can change that. Explain, request, remind and we can bring slow change on the ground, one conversation at a time.

One billion+ conversations can all add up, so be a soldier in this battle to StopIndiaSpitting and make India proud.

Do share this on groups across the country. Let’s get this issue on the radar of 1000s more. Covid provided an inadvertent opportunity and those who spit are now listening when politely requested. Covid may be over, but disease spread and filth make good reasons to continue this awareness building.

Stay tuned on our campaign plans (and history on Beautiful Bharat / community volunteer group, with a search on )




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