29/09/2026
As part of our youth-led digital campaign with Youth Work Ireland Tipperary and Comhairle na nÓg Tipperary, young people took part in two creative workshops designed to put their voices and ideas at the centre of the campaign.
In Workshop 1: Make It Go Viral, the group explored their own social media habits, what makes them stop scrolling, what they enjoy seeing and what makes content memorable and shareable.
From there, they developed campaign ideas, slogans and content concepts, before voting on their favourites. Authenticity, relatability, humour, surprise and emotion all came out as key ingredients.
In Workshop 2: The Campaign Studio, those ideas became reality. The group developed their own content plans, worked out the story and key messages, filmed using phones and props together.
The result? “5 Reasons Why You’d Recommend Youth Work”, a video created by young people, for young people, highlighting what they believe makes youth work so valuable:
🤝 Making new friends
✨ New opportunities
💬 Making a difference
🧠 Learning new skills
And, most importantly… having fun!
This is exactly why we create spaces for young people to have a genuine voice. The aim wasn't to tell young people what we thought would work, it was to listen to them, give them the tools to create and let their ideas shape the campaign.
A huge thank you to everyone who took part and brought their creativity, humour and ideas to the workshops.
Created by young people. Inspired by their experiences. Shared for young people.
A collaboration between Tipperary ETB Youthwork Team, Comhairle na nÓg Tipperary and LCYP Tipperary.
Tipperary ETB Youth Work Team
Youth Work Ireland Tipperary
Tipperary Comhairle na nÓg-Tipperary Youth Council Youth Work Ireland Tipperary