Hong Kong Public Relations Professionals' Association

26/03/2026

香港公共關係專業人員協會舉行周年大會晚宴現在開始!

19/03/2026

We’re back at Marketing Pulse — and this time we explored the future of our profession in the AI era.

This morning we brought together leaders in PR, technology and communications research, unpacking how AI is reshaping strategy, creativity and trust. We had an exciting discussion of current challenges, real-world use cases, and practical guidance for using AI while keeping authenticity and communication excellence front and center.

We’re grateful to our amazing speakers Dr. Chen Changfeng, Executive Dean & Professor, School of Journalism and Communication, Tsinghua University, Dr. Ken Ip, Chairman, Asia MarTech Society, as well as Ms Carol Yeung, Deputy Chairperson, PRHK & Managing Director, Golin Limited.

18/03/2026

We invite you to an evening of celebration, camaraderie and recognition. We are honoured to have Mr. Lo Bing-chung, Founder and Director of Brothers and Sisters in Christ Foundation, Fellow Member of PRPA, and Distinguished PR Professional Award recipient, join us as our special guest to share on the PR evolving trends, and his vision for the future of the profession.

Don't miss this opportunity to learn from the veterans, connect with peers, and celebrate our collective journey.

‼️ Limited seats are available; register now to secure your spot.

Date: March 26, 2026 (Thursday)
Venue: Dynasty I & II, The Dynasty Club, South West Tower, Convention Plaza, 1 Harbour Road, Wan Chai, Hong Kong
Time: 18:30 - 22:00

Price:
PRPA Member:
One seat HK$2,000
Half table HK$10,800
Full table HK$21,500
PRPA Non-member
One seat HK$2,400
Half table HK$14,000
Full table HK$25,000
Language: Cantonese

🔗 to register: https://prpahk.glueup.com/event/170781/register/

16/03/2026

PRPA 30th Anniversary Symposium Moderator Highlight-Clara Shek, President, Hong Kong and Asia Corporate Reputation Practice Lead, Ogilvy Public Relations.

Join us for a thought-provoking afternoon exploring the critical trends and challenges facing our profession!

Theme: Navigating the New PR Landscape – AI and Risk Management

⭐️ Highlights Include:

📍 Opening Keynote by Ms. Bonnie So, CEO & Secretary General of Hong Kong Red Cross, who will share insights on Humanitarian Perspective on Risk and Crisis Management and Building Public Trust in Emergencies.

📍 Panel Discussion - Risk Realities: Crisis Readiness, Cyber Resilience, and Public Trust
Panelists from Tencent Cloud International, Tung Wah Group of Hospitals, Hong Kong General Chamber of Commerce, and Hong Kong Police Force, moderated by Professor CF Kwan, will delve into strategies for managing complex risks, building robust cyber defenses, and maintaining public confidence in an unpredictable world.

📍 Panel Discussion - Transforming PR: Navigating Emerging Trends and Embracing AI
Panelists from Microsoft Hong Kong, Hong Kong Association of Interactive Marketing, Smart City Consortium, and The Chinese University of Hong Kong, moderated by Ms. Clara Shek,will explore how artificial intelligence is reshaping PR practices, and discover innovative approaches to leverage new technologies for impactful communication.

📍 Announcement of PR Industry Survey Findings - Mapping Emerging Risks in the PR Landscape: 2026 and Beyond

The Hang Seng University of Hong Kong professor will present the key findings and implications for the industry.

📅 Date: March 26, 2026 (Thursday)
Venue: Dynasty I & II, The Dynasty Club, South West Tower, Convention Plaza, 1 Harbour Road, Wan Chai, Hong Kong

🔗 to learn more and to register: https://prpahk.glueup.com/event/prpa-30th-anniversary-symposium-2026-annual-dinner-170781/

14/03/2026

歡迎各位踴躍參加

2026赤馬紅羊年，全球經濟迎來轉捩點。灼見名家舉辦2026投資與十五五展望，邀請金融權威陸東、陳鳳翔將為您剖析投資策略與國家十五五規劃，助您洞悉地緣政治風險，搶佔投資先機。

12/03/2026

Thank you Mr. Richard Tsang, PRPA 30th Anniversary Organising Committee Chairman, for the shoutout! 🥳

Join us for a thought-provoking afternoon exploring the critical trends and challenges facing our profession!

Theme: Navigating the New PR Landscape – AI and Risk Management

⭐️ Highlights Include:

📍 Opening Keynote by Ms. Bonnie So, CEO & Secretary General of Hong Kong Red Cross, who will share insights on Humanitarian Perspective on Risk and Crisis Management and Building Public Trust in Emergencies.

📍 Panel Discussion - Risk Realities: Crisis Readiness, Cyber Resilience, and Public Trust
Panelists from Tencent Cloud International, Tung Wah Group of Hospitals, Hong Kong General Chamber of Commerce, and Hong Kong Police Force, moderated by Professor CF Kwan, will delve into strategies for managing complex risks, building robust cyber defenses, and maintaining public confidence in an unpredictable world.

📍 Panel Discussion - Transforming PR: Navigating Emerging Trends and Embracing AI
Panelists from Microsoft Hong Kong, Hong Kong Association of Interactive Marketing, Smart City Consortium, and The Chinese University of Hong Kong, moderated by Ms. Clara Shek,will explore how artificial intelligence is reshaping PR practices, and discover innovative approaches to leverage new technologies for impactful communication.

📍 Announcement of PR Industry Survey Findings - Mapping Emerging Risks in the PR Landscape: 2026 and Beyond

The Hang Seng University of Hong Kong professor will present the key findings and implications for the industry.

📅 Date: March 26, 2026 (Thursday)
Venue: Dynasty I & II, The Dynasty Club, South West Tower, Convention Plaza, 1 Harbour Road, Wan Chai, Hong Kong

🔗 to learn more: https://prpahk.glueup.com/event/prpa-30th-anniversary-symposium-2026-annual-dinner-170781/

🔗 to register: https://prpahk.glueup.com/event/170781/register/?fbclid=IwRlRTSAQa_ipleHRuA2FlbQIxMQBzcnRjBmFwcF9pZAo2NjI4NTY4Mzc5AAEeEUnh2vNt8KEkKx2O5SbKEZcRgXCc5n9gEFmdOo3T6FPJHG5RJjA5Q-qqgek_aem_08cqLlQKxQuHjAG2BLW6Bg

09/03/2026

Join us for a thought-provoking afternoon exploring the critical trends and challenges facing our profession!

Theme: Navigating the New PR Landscape – AI and Risk Management

⭐️ Highlights Include:

📍 Opening Keynote by Ms. Bonnie So, CEO & Secretary General of Hong Kong Red Cross, who will share insights on Humanitarian Perspective on Risk and Crisis Management and Building Public Trust in Emergencies.

📍 Panel Discussion - Risk Realities: Crisis Readiness, Cyber Resilience, and Public Trust
Panelists from Tencent Cloud International, Tung Wah Group of Hospitals, Hong Kong General Chamber of Commerce, and Hong Kong Police Force, moderated by Professor CF Kwan, will delve into strategies for managing complex risks, building robust cyber defenses, and maintaining public confidence in an unpredictable world.

📍 Panel Discussion - Transforming PR: Navigating Emerging Trends and Embracing AI
Panelists from Microsoft Hong Kong, Hong Kong Association of Interactive Marketing, Smart City Consortium, and The Chinese University of Hong Kong, moderated by Ms. Clara Shek,will explore how artificial intelligence is reshaping PR practices, and discover innovative approaches to leverage new technologies for impactful communication.

📍 Announcement of PR Industry Survey Findings - Mapping Emerging Risks in the PR Landscape: 2026 and Beyond

The Hang Seng University of Hong Kong professor will present the key findings and implications for the industry.

📅 Date: March 26, 2026 (Thursday)
Venue: Dynasty I & II, The Dynasty Club, South West Tower, Convention Plaza, 1 Harbour Road, Wan Chai, Hong Kong

🔗 to learn more: https://prpahk.glueup.com/event/prpa-30th-anniversary-symposium-2026-annual-dinner-170781/

🔗 to register: https://prpahk.glueup.com/event/170781/register/?fbclid=IwRlRTSAQa_ipleHRuA2FlbQIxMQBzcnRjBmFwcF9pZAo2NjI4NTY4Mzc5AAEeEUnh2vNt8KEkKx2O5SbKEZcRgXCc5n9gEFmdOo3T6FPJHG5RJjA5Q-qqgek_aem_08cqLlQKxQuHjAG2BLW6Bg

05/03/2026

Thank you to HKTDC 香港貿發局’s invitation. PRPA is pleased to be a Supporting Partner of the upcoming MarketingPulse and eTailingPulse again, which is scheduled to be held at Hong Kong Convention and Exhibition Centre on 19 March 2026.

Once again, the conference will cover timely topics for the participants to master new trends and skills to design future-proof business plans. To align with the HKSARG’s goal of enhancing the eCommerce proficiency of businesses in Hong Kong, more cutting-edge eCommerce themes will be featured in discussions, including 2026 Best Commerce Practices, Agentic AI for Commerce, Quick Commerce and Engagement, etc. Other key topics include Aesthetic Intelligence for Phygital Commerce, Goods Economy and IP Marketing, Threads for Consumer and Audience Engagement, Branding through Culinary Engagement, Opportunities of Dupe Culture, and more.

05/03/2026

PRPA 30th Anniversary Symposium Speaker Highlight- Hai Liang, Associate Professor, School of Journalism and Communication, CUHK.

Join us for a thought-provoking afternoon exploring the critical trends and challenges facing our profession!

Theme: Navigating the New PR Landscape – AI and Risk Management

⭐️ Highlights Include:

📍 Opening Keynote by Ms. Bonnie So, CEO & Secretary General of Hong Kong Red Cross, who will share insights on Humanitarian Perspective on Risk and Crisis Management and Building Public Trust in Emergencies.

📍 Panel Discussion - Risk Realities: Crisis Readiness, Cyber Resilience, and Public Trust
Panelists from Tencent Cloud International, Tung Wah Group of Hospitals, Hong Kong General Chamber of Commerce, and Hong Kong Police Force, moderated by Professor CF Kwan, will delve into strategies for managing complex risks, building robust cyber defenses, and maintaining public confidence in an unpredictable world.

📍 Panel Discussion - Transforming PR: Navigating Emerging Trends and Embracing AI
Panelists from Microsoft Hong Kong, Hong Kong Association of Interactive Marketing, Smart City Consortium, and The Chinese University of Hong Kong, moderated by Ms. Clara Shek,will explore how artificial intelligence is reshaping PR practices, and discover innovative approaches to leverage new technologies for impactful communication.

📍 Announcement of PR Industry Survey Findings - Mapping Emerging Risks in the PR Landscape: 2026 and Beyond

The Hang Seng University of Hong Kong professor will present the key findings and implications for the industry.

📅 Date: March 26, 2026 (Thursday)
Venue: Dynasty I & II, The Dynasty Club, South West Tower, Convention Plaza, 1 Harbour Road, Wan Chai, Hong Kong

🔗 to learn more and to register: https://prpahk.glueup.com/event/prpa-30th-anniversary-symposium-2026-annual-dinner-170781/

04/03/2026

PRPA 30th Anniversary Symposium Speaker Highlight- Steven Choi from Tencent Cloud.

Join us for a thought-provoking afternoon exploring the critical trends and challenges facing our profession!

Theme: Navigating the New PR Landscape – AI and Risk Management

⭐️ Highlights Include:

📍 Opening Keynote by Ms. Bonnie So, CEO & Secretary General of Hong Kong Red Cross, who will share insights on Humanitarian Perspective on Risk and Crisis Management and Building Public Trust in Emergencies.

📍 Panel Discussion - Risk Realities: Crisis Readiness, Cyber Resilience, and Public Trust
Panelists from Tencent Cloud International, Tung Wah Group of Hospitals, Hong Kong General Chamber of Commerce, and Hong Kong Police Force, moderated by Professor CF Kwan, will delve into strategies for managing complex risks, building robust cyber defenses, and maintaining public confidence in an unpredictable world.

📍 Panel Discussion - Transforming PR: Navigating Emerging Trends and Embracing AI
Panelists from Microsoft Hong Kong, Hong Kong Association of Interactive Marketing, Smart City Consortium, and The Chinese University of Hong Kong, moderated by Ms. Clara Shek,will explore how artificial intelligence is reshaping PR practices, and discover innovative approaches to leverage new technologies for impactful communication.

📍 Announcement of PR Industry Survey Findings - Mapping Emerging Risks in the PR Landscape: 2026 and Beyond

The Hang Seng University of Hong Kong professor will present the key findings and implications for the industry.

📅 Date: March 26, 2026 (Thursday)
Venue: Dynasty I & II, The Dynasty Club, South West Tower, Convention Plaza, 1 Harbour Road, Wan Chai, Hong Kong

‼️ Early Bird privilege for Symposium is applicable on or before March 5, 2026!

🔗 to learn more and to register: https://prpahk.glueup.com/event/prpa-30th-anniversary-symposium-2026-annual-dinner-170781/

03/03/2026

PRPA 30th Anniversary Symposium Speaker Highlight- Albert Su from Tung Wah Group of Hospitals.

Join us for a thought-provoking afternoon exploring the critical trends and challenges facing our profession!

Theme: Navigating the New PR Landscape – AI and Risk Management

⭐️ Highlights Include:

📍 Opening Keynote by Ms. Bonnie So, CEO & Secretary General of Hong Kong Red Cross, who will share insights on Humanitarian Perspective on Risk and Crisis Management and Building Public Trust in Emergencies.

📍 Panel Discussion - Risk Realities: Crisis Readiness, Cyber Resilience, and Public Trust
Panelists from Tencent Cloud International, Tung Wah Group of Hospitals, Hong Kong General Chamber of Commerce, and Hong Kong Police Force, moderated by Professor CF Kwan, will delve into strategies for managing complex risks, building robust cyber defenses, and maintaining public confidence in an unpredictable world.

📍 Panel Discussion - Transforming PR: Navigating Emerging Trends and Embracing AI
Panelists from Microsoft Hong Kong, Hong Kong Association of Interactive Marketing, Smart City Consortium, and The Chinese University of Hong Kong, moderated by Ms. Clara Shek,will explore how artificial intelligence is reshaping PR practices, and discover innovative approaches to leverage new technologies for impactful communication.

📍 Announcement of PR Industry Survey Findings - Mapping Emerging Risks in the PR Landscape: 2026 and Beyond

The Hang Seng University of Hong Kong professor will present the key findings and implications for the industry.

📅 Date: March 26, 2026 (Thursday)
Venue: Dynasty I & II, The Dynasty Club, South West Tower, Convention Plaza, 1 Harbour Road, Wan Chai, Hong Kong

‼️ Early Bird privilege for Symposium is applicable on or before March 5, 2026!

🔗 to learn more and to register: https://prpahk.glueup.com/event/prpa-30th-anniversary-symposium-2026-annual-dinner-170781/

03/03/2026

PRPA 30th Anniversary Symposium Speaker Highlight- Emil Chan from Smart City Consortium.

Join us for a thought-provoking afternoon exploring the critical trends and challenges facing our profession!

Theme: Navigating the New PR Landscape – AI and Risk Management

⭐️ Highlights Include:

📍 Opening Keynote by Ms. Bonnie So, CEO & Secretary General of Hong Kong Red Cross, who will share insights on Humanitarian Perspective on Risk and Crisis Management and Building Public Trust in Emergencies.

📍 Panel Discussion - Risk Realities: Crisis Readiness, Cyber Resilience, and Public Trust
Panelists from Tencent Cloud International, Tung Wah Group of Hospitals, Hong Kong General Chamber of Commerce, and Hong Kong Police Force, moderated by Professor CF Kwan, will delve into strategies for managing complex risks, building robust cyber defenses, and maintaining public confidence in an unpredictable world.

📍 Panel Discussion - Transforming PR: Navigating Emerging Trends and Embracing AI
Panelists from Microsoft Hong Kong, Hong Kong Association of Interactive Marketing, Smart City Consortium, and The Chinese University of Hong Kong, moderated by Ms. Clara Shek,will explore how artificial intelligence is reshaping PR practices, and discover innovative approaches to leverage new technologies for impactful communication.

📍 Announcement of PR Industry Survey Findings - Mapping Emerging Risks in the PR Landscape: 2026 and Beyond

The Hang Seng University of Hong Kong professor will present the key findings and implications for the industry.

📅 Date: March 26, 2026 (Thursday)
Venue: Dynasty I & II, The Dynasty Club, South West Tower, Convention Plaza, 1 Harbour Road, Wan Chai, Hong Kong

‼️ Early Bird privilege for Symposium is applicable on or before March 5, 2026!

🔗 to learn more and to register: https://prpahk.glueup.com/event/prpa-30th-anniversary-symposium-2026-annual-dinner-170781/