Women Business Advocacy Group - WBAG

Women Business Advocacy Group - WBAG Women business advisory Group a coalition of significant stakeholders in The Gambia's trade eco.

The powerhouse behind the Women’s Business Advocacy Group (WBAG) — a brilliant force driving women’s empowerment and gen...
01/04/2026

The powerhouse behind the Women’s Business Advocacy Group (WBAG) — a brilliant force driving women’s empowerment and gender equality! 💥✨

Here are some of the executives of the who fully participated in the recent Her Marketplace event, alongside them in the picture is a great HeForShe, the Country Director, ITC GambiaI Gambia, defining what women in business can achieve together at this important Women’s Day Celebration .

Her Marketplace is officially underway! 🥳Convened by the Ministry of Gender, Children & Social Welfare and the United Na...
28/03/2026

Her Marketplace is officially underway! 🥳

Convened by the Ministry of Gender, Children & Social Welfare and the United Nations Gender Working Group, in collaboration with the WACA Gambia Project, the Female Lawyers Association of The Gambia, and the Women’s Business Advocacy Group (WBAG), this initiative serves as a powerful platform to:

✨ Expand market access for women entrepreneurs
✨ Foster meaningful engagement with women leaders in business
✨ Strengthen awareness on rights, protection, and available support services

We are also proud to have contributed to the launch of a guide on sustainable agriculture and climate-smart farming for smallholder rural farmers, while highlighting the inspiring journeys of women agribusiness entrepreneurs driving change across our communities.

Come out, show your support, and celebrate the resilience, innovation, and excellence of women entrepreneurs.

🌍 WBAG AT SHETRADES GAMBIA FORUM 2026The Women’s Business Advocacy Group (WBAG) participated in the  Gambia Forum 2026, ...
26/03/2026

🌍 WBAG AT SHETRADES GAMBIA FORUM 2026

The Women’s Business Advocacy Group (WBAG) participated in the Gambia Forum 2026, held at the Sir Dawda Kairaba Jawara International Conference Center. Organized by SheTrades Hub Gambia, the forum brought together women entrepreneurs, government, private sector, and partners to reflect on progress, share lessons, and shape the future of women’s economic empowerment.

WBAG was represented on the panel by its Chairperson, Fatoumatta Jawara, and Technical Adviser, Emily Foon, who shared practical insights from WBAG’s engagement with women entrepreneurs across sectors.

Chairperson Fatoumatta Jawara highlighted limited access to information as a key barrier, noting that many women do not receive opportunities in time or in accessible formats. She emphasized a bottom-up approach grounded in local realities, calling for inclusive communication—such as the use of local languages and interpreters—to ensure grassroots women are fully represented and able to participate meaningfully in procurement processes.

Emily Foon underscored the complexity of procurement systems, where technical requirements—such as bid securities, past experience, and financial thresholds—often disadvantage women-led MSMEs. She referenced the COVID-19 period, when WBAG’s engagement with the GPPA and the Ministry of Trade enabled women to secure government contracts to supply food relief. These women not only delivered, but exceeded expectations, demonstrating the capacity of women entrepreneurs when given fair access to opportunities. She further noted that challenges around formalization and compliance continue to exclude many women-led businesses.

The discussion reinforced a clear message: the challenge is not a lack of potential, but systems that are not yet designed to accommodate where women entrepreneurs are.

WBAG continues to serve as a convening platform, bridge, and advocate—connecting women-led businesses to opportunities while pushing for more inclusive systems. Through improved access to information, business databases, linkages, and collective bidding models, WBAG is actively supporting women to participate and scale.

As emphasized by the Chairperson, WBAG has already laid strong groundwork. What is now needed is greater recognition and strengthened partnerships—positioning WBAG as a key private sector partner in delivering inclusive economic opportunities. Because real inclusion happens when both the entrepreneurs and the system are ready to meet each other

🌸 INTERNATIONAL WOMEN’S DAY 2026 🌸“GIVE & GAIN”“When women give their voice, their vision, and their leadership, we all ...
08/03/2026

🌸 INTERNATIONAL WOMEN’S DAY 2026 🌸
“GIVE & GAIN”

“When women give their voice, their vision, and their leadership, we all gain. Today, we celebrate courage, action, and the power of women shaping a better Gambia and a better world.”

— Fatoumata Jawara, Chair, WBAG

This International Women’s Day, we honor every woman who leads, inspires, and transforms from communities to workplaces, from boards to grassroots.

19/02/2026

🇬🇲 WBAG at The 3rd National Dialogue – 61st Independence Anniversary 🇬🇲

On Monday, 16th February 2026, the Women’s Business Advocacy Group (WBAG) was proudly represented at The Gambia’s National Dialogue held at the Sir Dawda Kairaba Jawara International Conference Center as part of The Gambia’s 61st Independence celebrations.

Our Technical Adviser, Emily Sarr, delivered a powerful 3-minute reflection on the national theme:
“Harnessing The Gambia’s Human Capital and Infrastructural Resources for an Inclusive Leap to Prosperity.”

In a hall filled with over 300 national stakeholders, WBAG reaffirmed a simple but transformative truth:
👉🏽 The Gambia’s greatest wealth is its people — and inclusion is the pathway to prosperity.

🔹 Key Highlights from WBAG’s Reflection:
• Women are central to national productivity. Across markets and value chains, women entrepreneurs are generating income, creating jobs, and sustaining households — yet many remain underrepresented in higher-value opportunities.
• Public procurement is a strategic economic lever. It is not merely administrative — it shapes markets, directs public investment, and determines who participates in structured growth.
• The GPPA Act 2022 (Section 33 – Domestic Preference) provides a foundation for local participation, and continued dialogue around structured inclusion benchmarks represents a constructive next step toward deepening equitable access.
• WBAG proudly contributed to shaping the draft Gender Responsive Public Procurement Policy, now being advanced through the Ministry of Gender, Children and Social Welfare — a major milestone toward institutionalizing inclusion within national systems.
• Inclusion does not lower standards. During COVID, women-led businesses formed consortia, met procurement requirements, and delivered efficiently — proving that access unlocks performance.
• WBAG’s advocacy aligns directly with the national development framework under YIRWA (2023–2027), reinforcing structured affirmative measures as tools for empowerment and sustainable growth.

🤝 Strong Partnerships Driving Impact

WBAG continues to work collaboratively with:
• International Trade Centre
• United Nations Development Programme
• Gambia Public Procurement Authority
• Ministry of Trade, Industry, Regional Integration and Employment
• Gambia Investment and Export Promotion Agency
• Gambia Chamber of Commerce and Industry (our institutional host during this formative phase)

Together, we are strengthening supplier diversity, enterprise readiness, and inclusive procurement systems that expand opportunity for women-owned businesses.



As we mark 61 years of independence, WBAG remains committed to ensuring that inclusion is not symbolic but structural.

An inclusive leap to prosperity must be deliberate, measurable, and sustained.

💡 When women participate fully, markets deepen.
💡 When access expands, competition strengthens.
💡 When systems are inclusive, nations grow.

WBAG!! Advancing Inclusive Markets. Strengthening National Prosperity. 🇬🇲

Women Business Advocacy Group (WBAG) is moving with purpose, power, and impact.This is a defining moment for women-led l...
03/01/2026

Women Business Advocacy Group (WBAG) is moving with purpose, power, and impact.

This is a defining moment for women-led leadership, advocacy, and economic empowerment. WBAG is not just organizing, WBAG is mobilizing. We are strengthening structures, formalizing our voice, and positioning women where decisions are made and opportunities are created.

💼 Business Empowerment
📣 Advocacy with Action
🌍 Women at the Center of Development

From grassroots to global platforms, WBAG stands firm:
Women are not waiting for change!! We are leading it.

📌 Stay engaged.
📌 Stay united.
📌 Stay ready.

WBAG is active. WBAG is visible. WBAG is unstoppable.

— WBAG Leadership

Our Chairperson continues to raise the flag of Gambian women in business this time, proudly promoting a woman-owned Gamb...
26/11/2025

Our Chairperson continues to raise the flag of Gambian women in business this time, proudly promoting a woman-owned Gambian brand the Akara Factory own by Binta Jobe at the prestigious Halal Expo.

Her presence at this global platform is more than participation; it is a bold statement that Gambian women are creators, innovators, and contributors to the world market. Showcasing a locally made brand on such an international stage reflects our commitment to empowering female-led enterprises and positioning The Gambia as a hub of quality, halal-compliant goods.

From The Gambia to the world, women are leading the way.
WBAG celebrates this milestone and remains steadfast in supporting every woman entrepreneur breaking boundaries and shaping new opportunities.

The Strength of Women in Leadership Shines Bright!Under theEuropean Union in The Gambia EU-funded YEP – Tourism and Crea...
13/11/2025

The Strength of Women in Leadership Shines Bright!

Under theEuropean Union in The Gambia EU-funded YEP – Tourism and Creative Industries Project, through the SheTrades Hub Gambia and theMinistry of Gender, Children & Social Welfare , in partnership with the Ministry of Trade, Industry, Regional Integration and Employment and the Gambia Public Procurement Authority - GPPA), a two-day Technical Review and Validation Workshop on the Draft Gender-Responsive Public Procurement Policy is underway.

For the first time in The Gambia’s history, a national policy seeks to allocate 30% of government contracts to women-led businesses, a transformative step towards inclusion, equality, and women’s economic empowerment.

The Women in Business Advocacy Group - WBAG) proudly stands at the heart of this movement. Through tireless advocacy and collective leadership, WBAG pushed this agenda to the highest level — engaging directly with His Excellency the President on International Women’s Day. That moment of courage and persistence paved the way for this milestone, later echoed in the State of the Nation Address.

Today, we celebrate progress, not just in words, but in action.
We salute the Ministry of Gender for its visionary leadership, the GPPA for its openness and partnership, and our dedicated allies at the International Trade Centre (ITC) whose unwavering support has shaped this journey from inception.

As our Chairperson rightly said: “This policy is not just a document. It is an opportunity — an opportunity for women-led businesses to take their rightful place in national development.” Fatoumata Jawara Dukureh.

WBAG remains steadfast in our mission to ensure that no capable woman is left behind. The road ahead is bright and together, we rise stronger than ever! 🌟

The Strength of Women in Leadership Shines Bright. 🌟From Alkalo Ajaratu Tacko Taal standing tall , to  Ramatoulie Suso D...
11/11/2025

The Strength of Women in Leadership Shines Bright. 🌟

From Alkalo Ajaratu Tacko Taal standing tall , to Ramatoulie Suso Deputy Resident Engineer for the Nuimi Hakalang Road Project. breaking barriers on the Hakalang Road, to the tireless advocates of the Women Business Advocacy Group (WBAG), women are redefining leadership and driving national progress.

Our Chairperson, Fatoumata Jawara Dukureh, represented the group ,a true reflection of how proud WBAG is to see Gambian women driving positive impact and national progress.

During our earlier engagement with His Excellency President Adama Barrow, he proudly acknowledged the exceptional work of Gambian women, especially the female engineers leading on the Hakalang Road Project. His words reflected more than recognition, they reflected trust in women’s capacity to deliver.

Today, that trust continues to echo. From policy to action, WBAG stands firm ,advocating, leading, and building bridges that empower women to take their rightful place in every sphere of development.

We are here for women. We are open for dialogue. We are ready for change.
Together, let’s move The Gambia forward, one empowered woman at a time.


ITC SheTradesGaps AdvisoryInternational Trade CentreSheTrades Hub GambiaFAO GambiaGambia Public Procurement Authority - GPPAMaa Foundation For Women MFWUNDP The GambiaUNFPA The Gambia

The Women Business Advocacy Group (WBAG) extends heartfelt appreciation to the Office of the President for the official ...
08/11/2025

The Women Business Advocacy Group (WBAG) extends heartfelt appreciation to the Office of the President for the official invitation to the upcoming inauguration.

Sometime ago, during our courtesy visit to His Excellency on International Women’s Day, WBAG took advocacy to the highest level by promoting 30% affirmative action on procurement and by extension across the board, celebrating the exceptional contributions hardworking Gambian women.

The President expressed pride in our initiative and assured that he will give us his full support. He highlighted that women are indeed champions and always deliver giving example of the then ongoing project of the Hakalang road saying the Female engineers on the ground are very hard working and promised group when this project is completed , WBAG would be invited. Today, we are proud to see that promise fulfilled.

We thank the President for his leadership and recognition, and we salute the women whose dedication continues to shape progress and inspire change.

🌟 WBAG CELEBRATES OUR CHAIRPERSON | A WOMAN OF PURPOSE AND POWER 🌟The Women Business Advocacy Group (WBAG) proudly congr...
29/10/2025

🌟 WBAG CELEBRATES OUR CHAIRPERSON | A WOMAN OF PURPOSE AND POWER 🌟

The Women Business Advocacy Group (WBAG) proudly congratulates our Chairperson, Fatoumata Jawara Dukureh, on receiving The Woman Boss Award ,a recognition most deserving of her unwavering leadership, impact, and dedication to women’s empowerment across The Gambia and beyond.

This honor is not just a celebration of one woman, but of every voice she uplifts, every opportunity she creates, and every boundary she breaks.

A true embodiment of vision, courage, and purpose you continue to make The Gambia proud. 🇬🇲✨

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