12/02/2026
Earlier Today, the Organization of Women in International Trade Ghana, under the leadership of President Alexandra Prempeh, partnered with Amona Consults to host our first webinar focused on building businesses that can thrive for 100 years.
Our speaker, Lola Soyannwo, led an insightful session on the foundations every long-lasting business must have. She emphasized the importance of clear vision, mission, and value statements, explaining that a vision defines where a business is going, a mission clarifies why it exists, and values guide how it operates. She encouraged entrepreneurs to align their vision with their passion and to create vision boards that keep long-term goals visible and intentional.
The session also explored strategic tools such as SWOT analysis to assess strengths, weaknesses, opportunities, and threats, and PESTEL analysis to understand political, economic, social, technological, environmental, and legal factors that influence business operations. These tools help businesses track growth, stay aware of their environment, and make informed decisions.
Participants were encouraged to embrace AI as a tool to improve efficiency and service delivery, while also prioritizing certifications and professional websites as essential credibility assets in today’s business landscape. The importance of developing a business model canvas was highlighted to clearly define customers, value propositions, products, services, and revenue streams.
Lola also discussed business strategy approaches such as cross selling and omni selling, the need to track key performance indicators through proper business metrics, and the importance of data in decision making. Sustainability, compliance, ethical practices, and alignment with sustainable development goals were emphasized as critical components of long-term success.
We extend our sincere appreciation to Amona Consults for this impactful and thought-provoking session that is equipping our women with the tools to build resilient, future ready businesses.