Serving Our Superheroes

05/05/2026

💙 Look at this incredible generosity 💙

We are absolutely overwhelmed by the amount of toiletries donated at the SME Awards, thank you so much to every single person who contributed.

These donations will make such a real and immediate difference. From hospital patients who arrive with nothing, to people experiencing homelessness, to those fleeing difficult situations, these simple, everyday essentials provide dignity, comfort, and care when it’s needed most.

🧴 Every item you donated will go directly to someone who needs it
💙 Every contribution will help us support more people across our communities

A special thank you to those who donated in bulk—your kindness will help so many individuals and families.

We are so grateful for your support. This is exactly what community looks like 💙

05/05/2026

✨ What a truly wonderful evening at the SME Awards ✨

We are so incredibly grateful for all the support shown to Serving Our Superheroes 💙

Thank you to everyone who donated, bought raffle tickets, and took part in the silent auction, your generosity helps us continue supporting those who need it most. It was such a special night, and we’re still overwhelmed by the kindness and community spirit in the room.

📸 We’re excited to share some of the professional photos from the evening, such amazing memories of a fantastic event!

💫 A very special thank you to Ella, my wonderful sewing teacher, who helped me make my dress for the night, it made the evening even more special 💙

We truly couldn’t do what we do without all of your support. Thank you for being part of our journey and helping us make a difference.

Thank you to the wonderful Debbie l, whose awards are truly the best. Thank you for allowing us to be the charity you fundraised for, it was great to be selected as the charity for the first ever SME awards.

04/05/2026

✨ What an incredible evening at the SME Awards! ✨

We are absolutely delighted to share that over £2,000 was raised for Serving Our Superheroes through raffle ticket sales and the silent auction 💙
Firstly, a huge thank you to the SME Awards for choosing to fundraise for us and for hosting such a fantastic event. Your support truly makes a difference to the communities we serve.

💫 Thank you to our sponsors for making the evening possible, and to every single person who supported the fundraising efforts, whether by buying raffle tickets, bidding in the auction, or donating prizes and services.

🧴 A very special thank you to all the guests who generously donated toiletries on the night, these will go directly to supporting those in need.
A special mention to Denise O'Leary from Purpol Marketing for her incredibly kind donation of two boxes of toiletries 💙

🎨 Thank you to Maddie King for designing our page in the brochure, your support is hugely appreciated.

🎁 We are so grateful to everyone who donated raffle and auction prizes, including:
• Clara from Comedy in the Office for comedy night tickets
• Elisabeth for the Bowie-themed gift pack
• Diane Watson from She Can Prosper for multiple hampers, a Fortnum & Mason voucher, and a luxury candle
• Vicky Ellis and Ben Ellis for luxury chocolates
• Homeopathic Harmony for wellness kits and an online session
• Cariad Marketing for a luxury dining experience
👏 And to everyone who has since offered their services to support the charity, we are so grateful.
💼 Silent auction highlights included:
• A Microsoft 365 training workshop
• A professional voiceover package by Liz Drury
• An AI readiness consultation from MERES CONSULT LTD

👉 We had two fantastic prizes left unclaimed on the night, so we’ll be launching an online silent auction in the next couple of weeks to give them the attention they deserve.

🙏 If any businesses would like to donate products, experiences, or services to be included, we would be extremely grateful, please do get in touch.
Thank you again to everyone who supported us, you are helping us continue our mission to support our superheroes 💙

24/04/2026

At the Best SME Awards, fundraising

12/04/2026

In the week we had the privilege of visiting the Stroke Unit at Hillingdon Hospital, where we delivered a range of items to support patients including fiddle muffs, colouring books, hospital trousers, washbags, and essential toiletries 💙

It was truly lovely of Nirm to take the time to show me around, explaining the incredible work being done on the ward. I was also grateful to be introduced to some of the patients, where we were able to spend time handing out fiddle muffs and having some meaningful conversations.

Moments like these are a reminder of why we do what we do.

🗣️ “It’s the little things that make the biggest difference when you’re in hospital.”

🗣️ “Having something to keep your hands busy and your mind calm really helps during recovery.”

🗣️ “These donations bring comfort, dignity and a sense of normality to our patients.”

A huge thank you to the amazing team on the Stroke Unit for the care, compassion and dedication you show every single day.

Together, we continue to support those who need it most.

09/04/2026

Thank you so much Krystyna for the beautiful baby cardigans and the fiddle muffs.

06/04/2026

Thanks Jill for the beautiful baby hats

01/04/2026

April is Stress Awareness Month, and this year’s theme — — reflects exactly why Serving Our Superheroes exists.

For the past 6 years, we have been providing essential toiletries to those who need them most.

What started with supporting hospitals has grown to reach:
• People experiencing homelessness
• Individuals and families fleeing domestic abuse
• Schools and foodbanks during the cost of living crisis
• Communities through our school pantries, which we regularly stock
• Ongoing work to end period poverty

Over the years, we have worked alongside In Kind Direct, Clean Conscience, and Toiletries Amnesty to help create a circular economy; saving essential toiletries from going to waste and redistributing them to people who need them most.

We are incredibly proud that our founder, Sarah, received a Community Champion Award from Toiletries Amnesty in 2023 and a Green Apple Environment Award in 2025, recognising both the social and environmental impact of this work.

Every day, we see the reality behind the statistics — and the stress hygiene poverty creates.

According to In Kind Direct’s 2025 research, 9.2 million adults in the UK — around 1 in 6 — are living in hygiene poverty. Even more concerning, 12% of adults expect to go without hygiene products for the rest of the year because they simply cannot afford them.

This is not just about unemployment.
61% of those affected are in work, and 40% are in full-time employment.

Children are being deeply impacted too:
• 1.1 million children in Great Britain are living in hygiene poverty
• 845,000 children are missing school because of it
• 21% avoid playing with others due to fear of judgement
• Nearly 1 in 10 have been bullied

No child should feel ashamed because they don’t have access to basic hygiene.

And period poverty remains a critical issue:
• 21% of women and people who menstruate (around 2.8 million people) struggle to afford period products
• 14% have missed work due to their period
• 13% have missed school, college or university
• 40% of girls have had to use toilet roll because they couldn’t afford proper products

The stress this creates is constant and corrosive.

It’s the stress of wondering how others will see you.
The stress of choosing between heating, eating, and hygiene.
The stress of sending your child to school without what they need.
The stress of managing a period without dignity.

At Serving Our Superheroes, we don’t just provide products — we provide relief from that stress, restoring dignity, confidence, and hope.

This Stress Awareness Month, we will continue to — because no one should have to face the daily stress of not being able to afford the basics.



In Kind Direct amnesty conscience

31/03/2026

31/03/2026

Thank you so much to Shirley from the Hillingdon Hospital trust for such an amazing testimonial:

“Serving Our Superheroes is a fantastic organisation that has consistently supported patients and staff at Hillingdon Hospitals. They first rushed to our aid during Covid providing us with much needed toiletry packs which benefitted both patients and staff. Since then, they have partnered with Hillingdon Hospitals Charity to roll out toiletries, fiddle muffs, knitted blankets, hand made trousers, baby packs and clothes, and many other items which have been hugely appreciated.

Recently Bumblebee ward, our paediatric ward, was really delighted to receive toiletry bags for all their young patients on the ward. At a time of great worry for parents, wash bags are one less thing to have to think about thanks to Serving Our Superheroes. Many of our complex maternity cases have received fantastic support from SOS, with care packages including knitted clothing, changing mats, nappies, breast pads, and a plethora of items providing comfort to mothers in most need.

Staff on our elderly wards caring for patients with dementia are always pleased to receive the wonderful fiddle muffs from SOS which calm agitated patients and give them something to control and own.

The difference that SOS has made in their incredibly generous and love filled donations is immeasurable. They make a huge difference to staff who feel they can support their patients by giving them those extra items of comfort. Patients undoubtably benefit directly from using beautiful toilet products, to having the dignity of the donated trousers when they arrive without clothes.

"We are hugely grateful to Sarah Owen and all the wonderful people at Serving Our Superheroes, they really are Superheroes themselves"

31/03/2026

A heartfelt thank you to Mrs Shah, our real-life superhero 💛

Over time, she has lovingly made thousands of items for us, and her latest incredibly generous delivery of hospital trousers, girls’ dresses, and handmade bags is just amazing. The care, time, and kindness behind every single piece never goes unnoticed.

This latest donation was huge, and I’ll be sorting through everything and getting these much-needed items out to those who need them over the coming weeks.

Mrs Shah, your dedication and compassion make such a difference — we are so grateful to you 💫