08/06/2026
A huge thank you and congratulations to the Salesforce UK team for an incredible fundraising challenge in support of Action Bladder Cancer UK.
In May, during Bladder Cancer Awareness Month, 16 Salesforce colleagues took on a remarkable challenge - cycling 490km from London to Amsterdam over 4 days, arriving at the Rijksmuseum tired but elated after an unforgettable journey across 4 countries.
The route pushed them from the start in London, through the climb to Dover, the ferry crossing, and on into France, Belgium and the Netherlands. With long days in the saddle, strong winds, and many riders new to cycling long distances, the achievement is all the more impressive.
What makes this effort especially meaningful is the story behind it.
Rob Lewis helped coordinate the challenge and also took part, riding in memory of his mum, who he lost to metastatic bladder cancer in July 2025. After caring for her through her illness, Rob was inspired to support ABC UK after learning more about its work and impact on patients and families.
Crossing the finish line with a photograph of his mum in his pocket, Rob described the moment as deeply personal and motivating throughout the journey.
Together, the team has now raised over £32,000, through individual fundraising, payroll giving, and company match funding - an outstanding result that will directly support people affected by bladder cancer.
From everyone at ABC UK, thank you to Rob, the riders, and the wider Salesforce team for their incredible effort, commitment, and generosity.
