17/11/2025
The "tongue map" is a myth that incorrectly claims different areas of the tongue are solely responsible for specific tastes; in reality, all taste buds, located all over the tongue, can detect all basic tastes.
At Harper Food Innovation, we help businesses go beyond myths with sensory evaluation services that use objective, quantitative methods to understand food products. From taste panels and focus groups to training workshops and consultancy, we provide everything you need to design tests, analyze data, and interpret results for market success.