13/10/2026
Democracies do not fall only to the fury of crowds. They also fall to the fatigue of citizens who no longer believe that anything they do can matter. That is why we monitor hope.
When Prime Minister Andy Burnham posted a video in August explaining what he meant by "bring back hope", the public wrote back 12,139 times across Facebook, TikTok, Instagram and X. In Let's Bring Back Hope, Part 2, we scored every reply on the Democracy Discourse Index, placed each one on an interactive Discourse Map, and counted the words people chose.
Some of what we found:
โ Four in five replies sit in the Risk band, and only 20 of 12,139 reached Healthy.
โ Most of the reply was not abusive, but it rarely built anything: restraint scored four times higher than recognition, good faith or a call to act.
โ "Hope" was the most-used word in the reply, but its closest companions were lost, gone and zero. One in five comments that used it redefined it, most often as a general election.
โ Each platform spoke its own language: borders and party on Facebook, the household ledger on TikTok, Gaza and climate on Instagram, and the hardest ground of all on X.
โ When citizens answered one another rather than the Prime Minister, the reply got better, and the best of it came from people speaking out of a particular situation.
Hope comes back where people are heard, and where what they are promised can be seen.
Swipe through the findings, and find the full report, the Discourse Map and the lexical appendix in the first comment.
Research by the Global Centre for Rehumanising Democracy, led by Dr Jacob Jacob.