02/10/2026
🚨 We’ve spotted some traitors… 👀
Not the kind hiding in a castle. These are hiding in the supermarket aisle. 🕵️
Some children’s food products look healthy on the outside, but what’s really going on underneath? Think sugary cereals dressed up with health claims, snacks disguised as vegetables or products covered in cartoon characters designed to appeal to children.
For the Most Misleading Children’s Food Product Yucky, we’re looking for the products that are not quite what they seem.
🗡️ Think you’ve spotted a traitor? Name and shame it by nominating it for a Yucky Award, in partnership with Action on Salt and Sugar. Link in our bio!
Nominations close Sunday 8 November 2026. Winners will be chosen by our expert judging panel at the end of the year.