Buy less be more

10/09/2026

Today I joined a live watch party at Ekonomihögskolan vid Lunds universitet. Together students, researchers and industry representatives watched A Sustainable Tomorrow, the Nordic region’s largest sustainability forum. We listened to Sweden’s former Prime Minister talk about how the 80 year-old narcissistic men that are running the world have broken the social contract that promised us security. Until we address this problem, Reinfeldt suggested, we won’t be able to meaningfully address our multiple sustainability crises. Depressing content but a great initiative. Thanks Martina Oxling for organising this 💛

18/08/2025

Are marketers the ultimate climate criminals? So far, their job has been to create unnecessary demand and to promote the overconsumption and waste that threatens our very existence on this planet. But a new book argues that marketers have a crucial role in reimagining and promoting alternatives to growth at all costs.

Read more...

Are marketers the ultimate climate criminals? So far, their job has been to create unnecessary demand and to promote the overconsumption and waste that threatens our very existence on this planet. But a new book argues that marketers have a crucial role in reimagining and promoting alternatives to g

27/06/2025

Highlights from the Consumer Culture Conference Theory conference 2025, where I was honoured to win the Per Østergaard award for my research on post-growth marketing. We celebrated at the London Transport Museum, a very cool party location!

08/05/2025

What is the true purpose of our economies and who do they serve?

Malmö: Don’t miss your chance to watch this inspiring documentary about new economies for people and planet.

📍Biograf Panora
📆 8 May 17.45-20.00
🎤 Panel discussion + mingle with drinks
🎟️ Tickets: https://panora.se/events/purpose-a-wellbeing-economies-film-panel-discussion-including-the-director/

31/03/2025

Sometimes following sustainability news is disheartening. There are so many disappointing stories about companies doing terribly unsustainable things. But sometimes you come across stories like this one about Recommerce Atacama, which fill you with hope. And perhaps make you chuckle as well.

Sometimes following sustainability news is disheartening. There are so many disappointing stories about companies doing terribly unsustainable things. But sometimes you come across stories like this one about Recommerce Atacama, which fill you with hope. And perhaps make you chuckle as well. What i

11/03/2025

The dark side of the "circular" economy.

https://www.theguardian.com/global-development/2025/feb/24/ghana-clothes-market-fire-kantamanto-rebuild?

Six weeks after a devastating blaze in Accra ripped through one of the world’s biggest secondhand markets, many stalls remain unfinished and thousands still have no income

17/12/2024

Via 💕

15/12/2024

Just rediscovered this gem from 💕

😆

06/12/2024

If you are planning to give ethically this holiday season, start asking what your loved ones want now. Start looking for preloved gifts now. Last minute stress leads to bad shopping decisions!

Via 💕