realxa.com is an innovative real estate portal based in the United Kingdom designed to simplify buying, selling, renting, and swapping real estate. Other users and guests search the listings to find villas, apartments, or offices throughout Europe or worldwide. Realxa also empowers its community to make use of social networks to publicize their properties, in order to find a wider target audience
at lower cost. Realxa is designed to be a simple and affordable alternative to the traditional real estate sales system. In practice, users join the site free, essentially by supplying the specifics of a property they may wish to let, sell, or especially swap. There they form a community of people with similar interests and concerns. The site was founded as a response to the recent price contraction in real estate prices. Property owners who do not wish to sell their holdings at depressed prices may still need or want to move. For them, realxa provides a way to exchange property with other property owners in comparable circumstances. For the future, property owners can also anticipate a lower cost of doing business when the market recovers. The site does not function as a broker but as an interface. Home or business owners meet and interact to share property retails and requirements. Property facts and figures are easily updated, and the site is designed for quick and thorough search and discovery. The site does not charge for the service. The essential insight that drives realxa as a business is that real estate can be sold, rented or swapped more simply and inexpensively, when the principals meet online, in an environment of broad choice and openness. Realxa is aimed at property owners, but also provides listings for renters and persons wishing to buy. It appeals to people interested in using social networks like Facebook and twitter to publicize their properties, and encourages the use of online messaging and sharing to speed the process of finding property.
