Latin American Travel Association

Latin American Travel Association The Latin American Travel Association (LATA) is the leading organisation in the United Kingdom repre

The weather may not have played ball for our new location in the beautiful Cotswolds, but it didn't stop us making the m...
15/06/2026

The weather may not have played ball for our new location in the beautiful Cotswolds, but it didn't stop us making the most of the three days of last week's 2026.

On Sunday, some chose paddleboarding, some opted for afternoon tea, others got stuck on country lanes visiting Miserden Gardens or joined The Long Run's own safari. We tried to have our welcome drinks outside but in typical British summer BBQ fashion, we retreated in to the bar to eat - and warm up!

We learned from Olivier Ponti that Latin America is a sexy destination for Europeans, and Avivah Wittenberg-Cox filled us all with optimism telling us about our extra years and how our Q3 could be the best yet.

Making the most of our years, the marquee came alive during the Gala Dinner joined by from who had us up singing and dancing, helping get everyone livened up for the Auction.

We hope the interactive session on Tuesday morning was useful and helps you identify the news your business has to share - you never know who is reading it, and when it might come in use for them.

A huge congratulations again to all the award winners announced during the Gala Dinner.

It was a chilly start to the LATA Fiesta this year. Most of us managed an hour outside to appreciate the lakeside setting and a break in the downpours. We were joined by some not-so-Mexican mariachis, but what they lacked in authenticity, they more than made up for in enthusiasm and coordinated dance moves. Inside, the foosball table and Batak got competitive and Oli's Spotify list got lots of us back dancing again.

Thank you to everyone who supported The LATA Foundation this year by donating a prize, bidding during the auction, or buying a raffle ticket. We are thrilled to have raised an incredible £17,100 and are so grateful for your generosity.

Finally, thank you again to everyone for joining us. Just remember - it's not the years in your life that matter, but the life in your years. Thank you Avivah!

As   gets underway, we are delighted to share news from our exhibitors. With a rise in visitor numbers to Guatemala, an ...
08/06/2026

As gets underway, we are delighted to share news from our exhibitors. With a rise in visitor numbers to Guatemala, an increase in direct flights to Costa Rica, and a record Antarctica season, there's a lot of positivity in Latin America right now. The imminent World Cup will shine a spotlight on Mexico but there's an array of new openings and developments across the whole region. See more in our newsletter here: https://www.lata.travel/news/lata-summer-media-newsletter-2026/

📷Thanks to LATA member Mountain Lodges of Peru

It's almost time!   2026 kicks off on Sunday afternoon and we hope you are looking forward to joining us at the De Vere ...
04/06/2026

It's almost time! 2026 kicks off on Sunday afternoon and we hope you are looking forward to joining us at the De Vere Cotswold Water Park.

LONGER LIVES, BIGGER TRIPS – STRATEGY FOR THE OLDER, ACTIVE CUSTOMER

This year's LATA Expo Conference on Monday will look at the current demands and trends in consumer travel, with Olivier Ponti sharing data from Amadeus, and Lyn Hughes from Wanderlust Travel Magazine presenting the results of a reader survey. Simon Calder, our moderator for the morning, will discuss these stats alongside Lyn, Olivier and two LATA members - Jonathan Goldsmith from cazenove+loyd + loyd and Bram Evers from Pure! Travel Group.

Our keynote speaker Avivah Wittenberg-Cox will share her insights into the growing demographic of 50+ travellers, no longer one single demographic. Kathy Atkinson from Safer Tourism Foundation will present data-led insights on how the older consumer is travelling, and the potential implications and challenges as well as opportunities that this can bring for tourism businesses. Abigail Best and Tara Schwenk from Lemongrass Marketing will discuss how to reach and market this demographic. Simon Calder will close the conference with a panel discussion between the four speakers.

We look forward to seeing you there!

We are delighted to welcome the BACC - British Argentine Chamber of Commerce, Ananay Hotels, Caliboro Boutique Voyages, ...
01/06/2026

We are delighted to welcome the BACC - British Argentine Chamber of Commerce, Ananay Hotels, Caliboro Boutique Voyages, INGUAT and Amadeus IT Group to LATA, who all joined us last month. We look forward to working together. You can read about them, and other LATA members in this month's newsletter: https://www.lata.travel/news/lata-members-newsletter-june-2026/

June is a busy month for the LATA team and community, with taking place next week at our new venue in the Cotswolds. We look forward to seeing many of you there.

But that's not all. We have a summer networking drinks on 23 June. Members can join a walking tour of Westminster with first, or come straight to the The Phoenix for drinks with colleagues and friends.

Shortlisting for the LATA Media Awards is underway and we will be announcing these at the end of the month.

And finally for this month, we were delighted to welcome Jane Memmler to the LATA team, who has joined as our Member Services Executive.

📷Thanks to LATA member Chayote Lodge

With   2026 just around the corner, the final plans are underway and we are looking forward to welcoming you to our new ...
28/05/2026

With 2026 just around the corner, the final plans are underway and we are looking forward to welcoming you to our new location in the Cotswolds.

This year, we're delighted to have the support of some fantastic sponsors whose contribution helps make LATA Expo the event it is.

Thank you to , , , and for your support this year.

See you on 7 June!

We are delighted to have Golden Galapagos join us at   2026 as a Premium Exhibitor and look forward to seeing you very s...
14/05/2026

We are delighted to have Golden Galapagos join us at 2026 as a Premium Exhibitor and look forward to seeing you very soon.

We look forward to welcoming Metropolitan Touring to LATA Expo as a Premium Exhibitor. They will be sharing news and upd...
12/05/2026

We look forward to welcoming Metropolitan Touring to LATA Expo as a Premium Exhibitor. They will be sharing news and updates from both their Peru and Ecuador portfolio. Thank you for joining us. See you very soon!

Thank you to  Travel for joining LATA Expo as a Premium Exhibitor this year. We look forward to seeing you next month!
08/05/2026

Thank you to Travel for joining LATA Expo as a Premium Exhibitor this year. We look forward to seeing you next month!

We look forward to welcoming back CATA Centroamerica to LATA Expo this year as a Premium Exhibitor. See you soon!
06/05/2026

We look forward to welcoming back CATA Centroamerica to LATA Expo this year as a Premium Exhibitor. See you soon!

We are delighted to have welcomed Chayote Lodge and Tocu Tent Camp to LATA in April and look forward to working with you...
01/05/2026

We are delighted to have welcomed Chayote Lodge and Tocu Tent Camp to LATA in April and look forward to working with you.

Our member news for this month shares product developments, business updates and special offers. Read more here: https://www.lata.travel/news/lata-members-newsletter-may-2026

As we approach LATA Expo 2026, which kicks off on 7 June, we would like to remind all delegates to complete their meeting wishlist. The deadline is end of Monday 4 May. We have more announcements coming soon on sponsors and the full conference programme so look out for more information.

📷 Thanks to LATA member Journey Costa Rica

Address

London

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+442033724185

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