Pennies

Pennies Pennies is an award-winning fintech charity driving a micro-donation movement.

31/08/2026

Welcome to Micro-Donation Week!

What started as Micro-Donation Day has grown into something bigger.
This week, we're celebrating the power of small digital donations and the incredible impact they make for charities across the UK.

To launch the week, we're delighted to share a special video featuring Alison Hutchinson CBE, Ash from Toolstation UK, and Alfie and Sophie from the British Heart Foundation.

Together, they share why micro-donations matter, how easy they are to make, and the real difference they can have when people come together to give a little.

A huge thank you to our partners, charities, supporters and customers who help make every penny count, and to Worldpay, our Micro-Donation Week supporter. 💚

Happy Micro-Donation Week!

31/07/2026

Every penny counts. 💚

Alison Hutchinson CBE shares why digital micro-donations continue to be such a powerful force for good.

🎥 Watch now.

29/07/2026

Customers want brands that align with their values.

Sophie Rycroft, Debenhams.com Group, shares her perspective on how micro-donations support both purpose and engagement.

🎥 Watch the full clip.

We’re thrilled to share that Pennies has been shortlisted in **four categories** at the **Charity Times Awards 2026**! 🌟...
29/07/2026

We’re thrilled to share that Pennies has been shortlisted in **four categories** at the **Charity Times Awards 2026**! 🌟

🏆 Charity of the Year
💻 Best Use of Technology
👩‍💼 Charity Leader of the Year – Alison Hutchinson CBE
🤝 Supporting Leader of the Year – Peter Nugent

This marks an **incredible milestone for Pennies and our merchant, payment and charity partners**, as together we continue to make giving simple, every day. 💚 Since launching in 2010, Pennies has enabled **more than 341 million micro-donations**, raising **over £84 million** for **1,137 charities** across the UK and Ireland.

🔗 Read more about our shortlist and what it means here: https://buff.ly/u8wRmW1

21/07/2026

Small change. Meaningful impact.

Sarah Ashby of mamasandpapas.pk shares her thoughts on how micro-donations can help retailers connect with customers in more meaningful ways.

🎥 Watch now.

17/07/2026

Find out more about how Pennies partnership with Superdrug and Marie Curie—the UK’s leading end-of-life charity - is helping Marie Curie Nurses be there for people in need. Discover how the launch of Pennies through their long-standing partner Superdrug has been truly transformational for Marie Curie.

Just two minutes of micro-donations from Superdrug customers can fund an hour of vital nursing care. Each hour of care represents precious support for someone at the end of life and serves as a true lifeline for their loved ones.

Explore the difference these small donations are making in providing compassionate care when it matters most 💚

Find out more about Pennies: https://buff.ly/OGrddDC

15/07/2026

Turning small acts of giving into lasting customer connections.

Richard Lewis of RedCat Pub Company shares his experience with digital micro-donations.

🎥 Watch the clip.

🏆 Pennies, alongside B&Q and Verifone, won the Community & Social Impact in Retail Award at the Retail Systems Awards la...
18/06/2026

🏆 Pennies, alongside B&Q and Verifone, won the Community & Social Impact in Retail Award at the Retail Systems Awards last night, recognising the power of partnership, innovation and collective generosity to create meaningful impact.

Since the launch of this partnership, customers have donated over £1 million in less than five months through simple micro-donations at checkout. What starts as a few pennies has already made a significant difference, helping Shelter provide vital support to people facing housing insecurity and enabling the B&Q Foundation to fund projects that create safer homes, stronger communities and brighter futures across the UK.

This award celebrates what can be achieved when purpose is embedded into everyday retail experiences. This partnership transformed millions of everyday transactions into opportunities to give back, making it easier than ever for customers to support causes that matter.

👏 A huge thank you to every customer who has chosen to donate, to the colleagues across B&Q stores, and to everyone involved in bringing this partnership to life. Your support is helping turn small acts of generosity into lasting social impact.

Here's to continuing to prove that every penny really does count. 💚

11/06/2026

“We didn’t realise the impact it would have socially across our shareholders, our senior leadership teams, our staff.”

Sophie Rycroft, Group ESG, Sourcing & Quality Director at Debenhams.com, shares how Pennies has resonated across the business.

From the start, colleagues were excited about Pennies being part of their ESG strategy—and about being part of something that gives back.

Teams wanted to talk about it. Share it. Celebrate it 🥳

Because it’s something they feel proud of - raising money for charities they care about, in a really simple way.

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London

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Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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+442076009286

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