24/03/2026
We’re pleased to see our Chief Executive, Smruti Sriram OBE, featured in Monday Muse, sharing insight into her approach to leadership and the values that underpin (part of Supreme Creations).
In the interview, Smruti reflects on balancing a global business across teams and time zones, while staying closely connected to what matters most-people, purpose, and long-term impact. From early morning starts to international collaboration, her perspective offers a candid look at the rhythm of leading an ethical manufacturing organisation today.
She also speaks to the role of design in driving sustainability, creating products that are not only considered and responsibly made, but genuinely valued and kept. Alongside this, collaboration remains central to our work, from partnerships with global brands to initiatives that support communities and charitable causes.
At Bags of Ethics, we are proud to continue building a business where creativity, responsibility, and social impact go hand in hand.
Read the full interview at The Wick to learn more about Smruti’s leadership journey and vision.
