True Cadence CIC

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True Cadence CIC True Cadence (CIC) is a music business social enterprise based in East London.

We provide support, structured learning, mentoring and tailored artistic development to young people from under-resourced communities.

24/09/2026

Throwing it back to this insightful moment with Jelia on the True Live series.

When asked about her main source of inspiration, .wav shared how real-life experiences, nature, books, and films shape her raw and emotive songwriting.

Want to hear more about her creative process and watch her live performance of “A Letter to You: I’m Leaving”?

Watch the full interview and performance on our YouTube channel. Link in bio.

22/09/2026

Before anyone ever presses play on your music, your brand is already speaking for you. Long before the first note drops, people notice your visuals, your profile, your colors, and your consistency.

At True Cadence, we know that building a lasting artist project follows a clear progression: Release to Promotion to Campaigns to Brand. Every single post tells a story, and every move you make becomes a sign. Make sure your identity reflects who you truly are before the audience even hears a sound.

What is your brand saying before you drop your next track? Let us know in the comments.

You uploaded the song. Now what?Turns out release and upload aren’t the same thing.Your distributor doesn’t own your son...
18/09/2026

You uploaded the song. Now what?

Turns out release and upload aren’t the same thing.

Your distributor doesn’t own your song. You give them the recording and release info, they deliver it to Spotify, Apple Music, Amazon Music and the rest. That’s the job, nothing more.

But the upload isn’t the whole release. Artist name, song title, credits, release date, ISRC, artwork, contributor info all need to be right. One wrong detail follows your song across every platform it lands on.

Before you hit submit, check this. Swipe through for the full checklist.
A release is more than an upload. Check it before you release it.

Follow us for more music business education and insights.

16/09/2026

You posted once. Then watched the numbers fall.

One post can’t carry your whole story, and it can’t reach everyone who’d care. Keep showing up and give people a reason to stay.

One post isn’t a campaign. Build the momentum.

Learn the business. Protect your art. Build your future.

Follow True Cadence for more music business education and industry insights.

Looking for your next opportunity in the creative or music industries?This week’s Opportunity Drop features three roles ...
14/09/2026

Looking for your next opportunity in the creative or music industries?

This week’s Opportunity Drop features three roles across label operations, music promotions and social media.

1. Label Assistant at Cooking Vinyl

2. International Radio Promotions Manager at Your Army

3. Social Media Associate at Synthesia

Whether you’re building experience in music or developing your career in digital content, there could be something worth exploring.

Swipe through the roles, find one that fits your goals, and take the next step.

Follow True Cadence for more opportunities, industry updates and career resources.

10/09/2026

Looking for a free creative community, built with girls, for girls? Meet Her Cadence.

It’s a space to meet new people, get creative, share ideas, and try something new, all while being part of a community that actually listens to you.

If you’re 14 to 25 and based in Barking & Dagenham, come be part of it.

Find out more and sign up through the link in our bio.

📢 Research Participants WantedAre you a UK parent of an autistic child?A member of the True Cadence team is conducting a...
10/09/2026

📢 Research Participants Wanted

Are you a UK parent of an autistic child?

A member of the True Cadence team is conducting an independent university research study as part of their MSc Psychology at the University of Wolverhampton.

The study explores perceived social support and caregiver strain among UK parents of autistic children.

You may be eligible if you:
• Are aged 18 or over
• Currently live in the UK
• Are a parent of at least one autistic child

Participation involves an anonymous online questionnaire taking approximately 10–15 minutes.

Participation is completely voluntary, and you can skip questions or withdraw at any time.

📅 Recruitment closes: 14 September

📲 Scan the QR code to take part or find out more. You can also access the questionnaire via the link in our bio.

Please note: this is an independent MSc research study. True Cadence is not conducting or sponsoring the research; we are simply sharing the approved recruitment opportunity with our community.

If you know a parent who may be eligible and interested, please feel free to share this post.

09/09/2026

You dropped the song. Don’t stop there.

One post isn’t a campaign, and one day of excitement doesn’t build momentum on its own. Streaming platforms and social algorithms both reward consistency, not a single spike.

Keep creating after release day. Film the story behind the song, talk about it, perform it, remind people it exists. The work that actually keeps a release alive happens in the weeks after it drops, not just on the day.

Don’t disappear after you drop. Keep showing up.

Explore our programmes and learn how to build a real campaign around your music. Link in bio.

Learn the business. Protect your art. Build your future.

If more than one person touches a track, whether that’s writing lyrics, building the melody, producing, or adding a topl...
08/09/2026

If more than one person touches a track, whether that’s writing lyrics, building the melody, producing, or adding a topline, everyone involved has a stake in it. A split sheet is what turns that stake into something real. It records who contributed, what they contributed, and what percentage of the composition they agreed to.

Here’s why timing matters. Agree the splits and get them written down before the song blows up, not after. Once streams climb and money starts moving, disagreements that could’ve taken ten minutes to sort out early can turn into damaged relationships and stuck payments.

Before anyone leaves the session, confirm who wrote what, what percentage everyone owns, whether every contributor is listed, and whether everyone’s agreed and signed. Then keep a copy.

Your memory is not a rights document. Write it down.

Learn the business. Protect your art. Build your future.

07/09/2026

What happens when young people get the space to create, perform and express themselves?

This is a glimpse into True Cadence Juniors HAF Summer 2026.

From writing lyrics and developing original songs to recording in the studio, rapping, dancing, playing games and making memories together, our young creatives spent the summer learning by doing.

Create. Perform. Shine.

Find out more about True Cadence Juniors and our upcoming programmes via the link in our bio.

Address

London

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

Telephone

+442037275134

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